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Summary: Recently, market research firm statista data shows that the US smart home market in 2016 was 9.7 billion US dollars, becoming the largest country in the global smart home market. Last year, China's smart home market reached 40.34 billion yuan, a year-on-year increase of 41%. It is estimated that by 2018, China's smart home market will reach 130 billion yuan, and the compound annual growth rate will reach 48%. The scale of the smart home market is showing rapid growth, and the entire industry will enter a period of rapid expansion.
Smart home development space is broad
From a global perspective, due to the different usage habits of traditional household products by users in various countries, there will be differences in the choice of smart homes. In the US market, the penetration rate of household central air conditioners has exceeded 70%, and 85% of households are equipped with central temperature regulators for heating equipment, and 60% of households are equipped with central temperature regulators for refrigeration equipment, represented by intelligent thermostats. Smart energy-saving products are favored. In the European market, security products are concerned by consumers, and nearly 80% of broadband home users in the UK, Spain and Germany tend to choose smart home security products.
And Chinese consumers are more interested in intelligent home appliances. Tencent's home appliance survey shows that smart TVs, smart lights, smart air conditioners, smart cameras, smart washing machines, smart refrigerators and smart air purifiers have become the smart home products that users want to buy. In addition, China's Internet users have reached 668 million people, and the Internet penetration rate is about 50%. It has good conditions for smart home development, but the penetration rate of smart homes in China is less than 5%. The development space is broad.
Smart home needs to be unified
By 2020, the penetration rate of China's smart air conditioners, washing machines and refrigerators will increase to 55%, 45% and 20% respectively.
Actually, we can see from the recent China Home Appliances and Consumer Electronics Expo that China's mainstream home appliance manufacturers such as Haier, Midea and TCL have all demonstrated their smart home products, including clothing and future plans and ideas. Industry experts believe that from this point of view, the traditional home appliance industry will inevitably move towards consumption upgrade and this perspective, but it should not be overlooked that from the current state of China's home appliances, the home appliance market is no longer the beginning of reform and opening up. An incremental market, but gradually further conversion to the stock market. How to attract the existing home appliances industry to further upgrade, or to transform into the direction of smart homes, is a very important direction for each company's future efforts.
From another point of view, at present, China's smart home is still in its infancy. Most enterprises' smart products or intelligent systems are their own systems. The entire industry has not yet formed a completely unified standard. There must be a future development. Standard unified process.
The pace of home market transformation is accelerating
With the accelerated convergence of information technologies such as the Internet, big data and cloud computing, and the Internet giants taking control of intelligent hardware control, the pace of transformation and upgrading of the home market will also accelerate. Personalized and diversified applications will boost the penetration rate of the smart home industry. Upgrade.
From the perspective of the industrial chain, the smart home industry can be divided into upstream components, including chips, sensors, passive components and circuit boards. Chips are the core of the smart home industry, directly reflecting the technical application and product performance; The links include intelligent control terminal products, intelligent control centers, data transmission modules and processing modules; downstream terminals are finished products, including smart thermostats, household appliances, lighting, security and small smart items. Among them, the middle and lower reaches are the focus of the layout of Internet companies. By mastering the intelligent home gateway, the control of Internet interactive portal, application development and service platform control are realized.
With the integration of applications such as IoT technology, cloud computing and triple play, smart home functions will be gradually improved. Among them, wireless smart home is expected to occupy the mainstream of the market. Wireless smart home installation is relatively simple, as long as the traditional switch is replaced by ZigBee single fire smart switch, with wireless gateway, connected to electrical appliances, lights, curtains and various sensors in the right place, you can achieve remote switch control.
In addition, smart home, as one of the important traffic portals, has won the favor of major technology giants. Microsoft has been involved earlier, and its HomeOS home operating system, users can send commands through the mobile phone to control indoor temperature, TV channels and cameras, and provide users with a unified management interface. In addition, Google previously announced the acquisition of smart home equipment company Nest with a cash of 3.2 billion US dollars, but also pushed smart home to the climax. Apple's HomeKit, Google AndroidHome and other smart home platforms are expected to improve the current split situation and provide a holistic linkage platform to enable devices to work together better.
Editor in charge: Wu Mengyu
Erasme Luxury High Chair With Wheels
Zhejiang Lamon Technology Inc. , https://www.babychaires.com