The 7 most common expressions of AR augmented reality technology

Augmented Reality, a technique for superimposing virtual images in reality, almost any sci-fi scene we see in movies can be associated with AR. Unlike the narrow application scenarios of VR, AR will penetrate into various fields of human life in the future. Today we summarize the seven most common forms of AR technology.

First: basic 3D model

The most basic form of AR technology is: 3D models (static or dynamic), such as cartoon characters, architecture, exhibits, furniture, etc. The domestic AR industry belongs to the pre-development. This form of expression is mainly applied to the AR primary mobile app products. The representative products are: “Secondary” type of AR flash card, educational card class “Magic Encyclopedia” AR Early Learning Card, IKEA AR Furniture APP, etc. Although this kind of liquidation method is the most basic, it is the product with the widest application scenarios, the lowest development cost and the best market penetration.

Second: video

The cool video display in the business scenario is undoubtedly more eye-catching than the simple 3D model. Product installation instructions, menu explanations, leaflet introductions, etc., a common picture, using AR technology, immediately become magical. The three-dimensional image is expressed, the expression is detailed and detailed, the expression is accurate and vivid, the content is no longer limited, and the value can be realized simply and practically. AR technology has huge market space in these similar application applications. Of course, although it is not difficult to implement video playback when creating an AR application, it is not easy to make a commercial that is suitable for AR scene playback. It requires everyone to carefully craft.

Third: transparent video

When I first saw it, it felt more like the use of Ultra HD 3D character models, but strictly speaking, this is the effect of a transparent video display with special processing. This kind of video does not have the high cost of the 3D model, but it has a realistic interpretation effect. It is designed in large posters, brochures, shopping malls and other scenes, but it will have a superb effect.

Fourth: scene display

This is not a simple 3D model plus even if it is finished, the scene display is similar to the basic 3D model overlay, but it is much more complicated to implement than a single 3D model. The scene contains more and the application scope is wider. Applications such as entertainment, stereo reading, and games all require scene presentation. The construction of such scenes requires content support. The AR scene is different from the full scene built by VR. The AR scene is based on reality and intertwined with reality, which is the fascination of AR technology.

Fifth: AR games

For game methods, AR technology will also bring innovation. At present, like "Little Dragon Sparrow", "Fantasy New Hero Card", etc., are all good AR games, but the former is only sold overseas, the latter will be officially launched in March. Imagine that the game in the future no longer requires complex scene modeling, but in the real world, and there are many virtual overlays in the real world. What a great experience! The game also Can get rid of the constraints of the venue and space, you can start anytime, anywhere.

Sixth: VR combination

AR and VR technologies together enrich our real world. AR technology aims to enhance the content of the world we live in. VR technology shifts our attention from reality to a virtual space. If AR and VR are combined, I believe that there will be a better experience. For example, with VR device + AR display, you are not in need of a tour guide or guide. As shown in the figure, with VR, the enhanced information fed back by AR will appear in real time next to the object you are focusing on, telling you what it is, and even telling you more about it. The combination of the future like this can also be reflected in navigation, medical care, etc.

Seventh: big screen interaction

Big screen interaction as an extension of AR technology, the performance is still very good, mainly used in shopping malls, museums, experience halls, large-scale events (concerts). The big screen interaction is simply AR technology plus projection, creating a more realistic and shocking scene and atmosphere.

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