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The growing number of outdoor sports teams has brought fire to the outdoor equipment market.
About three or five friends travel by themselves, climbing and wading back to nature, with more and more urban people yearning for a leisurely and healthy lifestyle, outdoor sports have now become a fashion trend. The growing number of outdoor sports groups, such as camping families and backpackers, has brought fire to the city’s outdoor equipment market.
Outdoor sports equipment sales rose
On May 30th, the reporter visited and found that many sports brands in major shopping malls in the city have placed outdoor supplies and tents in the room. They are also equipped with multifunctional knives, lighting lamps, Jackets, and other goods. The price of the goods ranges from more than ten yuan. To several thousand dollars. Outdoor products and sportswear areas are very popular and the checkout area even needs to line up. According to Mr. Wang, head of sales of a large department store, in the past few days, as temperatures have risen significantly, summer sales have begun to take off, with outdoor and sportswear particularly popular. Sales have increased by 10%-22% from a month ago. The sales of tents, mats, barbecue pits, hiking shoes, and kettles are very popular. The functional outdoor Trousers introduced by a sports brand are popular with fashion outdoor enthusiasts. According to the sales staff, many new colors of the sports brand's new shelves are brighter. Although they are outdoor clothes, outdoor sportswear has become more fashionable and more beautiful through waist, sleeve, neckline and other details. And suitable for consumers of all ages.
Outdoor sports enthusiasts are younger
Today we plan to specialize in equipment for mountaineering. We will climb the mountains together with our friends on weekends. On the same day, in a large shopping mall at the South Railway Station, Zheng Zheng, 25, was picking trekking poles. He told reporters: After the weather has warmed, we rarely go to the amusement park to play, but want more contact with nature, such as picking. , picnic tents in the wild.
Today, there are more and more people who love wild hiking and climbing adventures, and the composition of outdoor sports enthusiasts is also showing a trend of younger age. A salesperson told reporters that in the past, people who like to exercise outdoors were mostly between 35 and 50 years old. However, in recent years, this pattern has slowly changed, and the trend of outdoor sports groups is also becoming younger. Many camping teams have no shortage of 90-plus figures.
Wang Lishan is a senior fan of outdoor sports. He told reporters that younger ethnic groups perform outdoor sports and pay more attention to the outdoor equipment's fashion. Individual outdoor equipment is also becoming more and more sophisticated. According to him, from the perspective of sales of various outdoor products, mountaineering and fitness are the two most demanding products. To choose outdoor products, we must first put the functionality and safety of the equipment into the first place at the time of purchase. After all, outdoor sports is a special sport.
The official website of the brand is sought after
Chen Qilu, 23, is just beginning to work. She told reporters that the high threshold is the first impression of outdoor equipment. Tents, mats, mountaineering bags, sleeping bags are said to be the standard four-piece camping, plus the price will be over a thousand dollars. A wide array of outdoor supplies made Chen Qi discouraged. The reporter roughly calculated that the starting price of a pair of hiking shoes is 300, the professional tent is about 500 yuan, plus outdoor sports equipment such as outdoor jackets, quick-drying clothes, and water bottles, if an entry-level outdoor sports player, will The commonly used outdoor products are required to be at least 2,000 to 3,000 yuan.
Outdoor enthusiasts' buying enthusiasm is difficult to resist, but more and more people choose to turn their attention to online e-commerce. The reporters saw on the major online shopping portals that a number of outdoor sports brands have launched price wars on their home pages. Some of the well-known brands of camping tents, hiking shoes and other professional outdoor sports goods trade volume of thousands per month.
Chen Qilu told reporters that last week she purchased a set of four pieces of camping on the Internet, which not only provided reliable quality, but also included many fashionable elements in design and style. The price was less than 1,000 yuan. Many professional outdoor brands have an online sales official website, which is safe to buy and cost-effective. Now, more and more donkeys will choose to buy outdoor products online.
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