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American Pearl is a veteran jewellery supplier founded by Charlie Bakhash in the 1950s. American Pearl's main business is the production and sale of a wide variety of beautiful pearl accessories. Since then, Charlie's son, Eddie, has created a website for online sales of corporate jewelry following the trend of the times. Since then, although the company still maintains physical stores in the jewelry area of ​​Manhattan's Fifth Avenue, its continued business growth has come from online sales of the American Pearl website. Today, American Pearl introduces 3D printing technology, combined with proprietary CAD software, to bring new vigor to the company’s production and sales of precious metals and jewellery.
Currently, on the American Pearl website and its sister site, American Diamond, customers can customize the interactive features provided by the company's graphic design to find or design jewelry that meets their individual needs.
For some products that sell well, such as pearls, diamond rings and earrings, the user can specify the details of various jewelry. For example, people can choose various gems, the shape and quality of the specified gems and the style and size of the jewellery; the same can be specified for the jewellery material: platinum, gold, or rose gold. After the user finishes the selection, the final effect can be seen on the computer.
After the successful completion, once the user confirms the order purchase, the company will manufacture according to the order. American Pearl uses the Solidscape T76 3D printer to design the user into a fine wax pattern, which is then cast using a precious metal lost wax method and finally fitted with a gemstone. From the sales to the manufacturing process, many links originally required a lot of labor, and now they are replaced by e-commerce and 3D printers, saving a lot of time and money, and ultimately reducing the price of jewelry.
Eddie also told the author that their website also produces designs for some of the world's most prestigious artists. What is more important to the writer is that this "e-commerce + 3D printing" model reveals signs that the United States has made a return.
Here is a demo video of the site:
(Editor)
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