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After years of development in the label printing market, new market trends and changes have emerged. The demand for short version, small batches and personalization is increasing, and the delivery cycle is becoming shorter and shorter. This is obviously difficult to achieve with traditional label printing, but digital label printers show a strong advantage in this regard. At the All In Print Exhibition in Shanghai from November 14th to 17th, the Founder UV digital color label printer EagleJet L1000 was favored and praised by many domestic and foreign customers as soon as it was released. This is mainly due to the continuous development and maturity of digital label printing technology, which has made great progress in label digital printing machines in recent years, with continuous improvement in performance and continuous reduction in costs. Compared with the traditional label printing process, the digital label printing process has the advantages of short printing cycle and less waste. At the same time, digital label printing featuring "on-demand printing and variable data printing" can also be personalized according to customer needs. print.
The four-year Drupa printing exhibition is unprecedented, showing the latest technology in the printing industry. From the digital label printing machine displayed by Drupa08, we can feel the development trend of digital label printing. New products of digital label printing machines are stacked, showing digital label printing. The huge development space of the market, UV inkjet technology has become the mainstream of digital label printing.
1. Changes in the label printing market
The label production volume is getting smaller and smaller, the short version trend is obvious, and the delivery cycle is getting shorter and shorter, and personalized information is also required. In these aspects, the advantages of traditional label printing methods are not, but the advantages of digital label printing, which is the driving force behind the development of the digital label printing market.
1. Small batch
The prominent change in the current label market is that there are more and more varieties of label products, but the printing volume is getting smaller and smaller, sometimes even 100-200. The data from "Label & Labelling" clearly shows this trend, as shown in the following figure:
2. Short cycle
In order to adapt to the fierce market competition, daily consumer products, food, pharmaceuticals and other manufacturers have introduced new products with shorter and shorter cycles, and the frequency of updating product labels has become faster and faster. Moreover, when a product manufacturer officially launches a new product or updates its label, it often chooses a representative area for trial sales.
3. Personalization
In the era of advocating personalization and differentiation, product labels are required not only to be beautiful in appearance, but also to meet the requirements of personalized printing or variable data printing. For example, some labels are printed with personalized information of customers (such as name and photo ), The serial numbers on some product labels are randomly changed, and there are variable barcodes on the labels. These are difficult to achieve for traditional printing, and the advantages of digital printing in variable data printing are unmatched by traditional printing. .
2. Application prospects of digital printing
As digital label printing meets the actual needs of current label printing, the prospect of the digital label printing market is very clear, and the data of pira clearly shows this trend:
The digital label printer installed in January 2005 accounted for 10% of the total installed capacity of narrow-format label printers in 2005 for the first time.
In 2005, approximately 4 billion labels were digitally printed, and sales exceeded US $ 250 million.
In 2006, more than 200 digital printers were installed for labels.
At the end of 2007, 7.7 billion labels were digitally printed, and sales will reach $ 500 million.
It is estimated that by 2010, digital printing machines will account for more than 20% of the newly installed label printing machines that year.
In the past 5 years, the application of labels in the field of digital printing has shown a rapid upward trend. In the next 5 years, this trend will continue.
Inkjet technology will do a lot in the field of label and packaging digital printing. The average annual growth from 2005 to 2010 is 60.5% and 39.5%, respectively.
2005-2010 Global Inkjet Segment Market and Scale
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Third, the advantages of inkjet printing technology
1. Fast speed
The single pass technology greatly improves the printing speed. It is foreseeable that the speed of inkjet printing will be further improved in the next few years. In the near future, it will be able to reach the speed of traditional printing.
2. Flexible configuration
Can be very flexible to form different formats, different color groups, different configurations of the system, from high-end to low-end to meet the needs of different grades of customers.
3. Low operating cost
The operating cost of inkjet printing is much lower than other types of digital printing technology.
4. Wide media adaptability
Non-contact printing, suitable for a wide range of media, widely used in various paper, plastic film, metal foil and other materials.
5. Online combined printing
The inkjet system can be easily combined with traditional printing organic printing, with complementary advantages.
4. Advantages of UV inkjet printing
Due to the wide adaptability of UV ink media, the advantages of UV inkjet printing technology in the field of labels and packaging are more obvious. UV inkjet has become an excellent choice and development direction for label printing. Its main advantages are reflected in the following aspects:
1. UV ink is environmentally friendly and non-toxic, and can be widely used in food, medicine, daily chemical and other fields.
2. The media has good adaptability, and can be imaged on various papers and films to meet the practical needs of wide media adaptability in the fields of labels, packaging and printing.
3. One-time curing molding, simple process, no additional treatment is required, saving time and cost, and the economic benefit is obviously improved.
4. The quality after printing is stable, and the printed products are resistant to friction, corrosion and scratches.
5. Founder UV Digital Color Label Printing Machine EagleJet L1000
Founder has developed a digital color inkjet printer for the rapidly developing digital label market. Founder UV digital inkjet printer is the first digital inkjet printing equipment with independent intellectual property rights in China. It has a number of technical patents, embodies the technical essence of Founder for many years, and has unparalleled technical advantages. It uses the most advanced on-demand piezoelectric inkjet printing technology, which can print on the surface of various substrates such as paper, plastic film, metal foil, stickers, etc. The printed matter is beautiful, high efficiency, low cost, and can be widely used In label printing, variable data printing, sticker printing, packaging printing and other fields.
1. Technical advantages of EagleJet L1000 (1) High-end color printing control technology with independent intellectual property rights This system is a high-end control system independently developed by Founder Electronics. It not only has a powerful color management function, but also can greatly improve image quality. Strong compatibility, fast processing speed, strong processing functions and other advantages.
(2) Excellent print quality Because the device adopts Founder's unique high-end color printing technology and Founder's high-performance RIP technology, it uses an excellent performance inkjet head to ensure the high quality of the printed matter. Horizontal accuracy 360 dpi, vertical accuracy 360 dpi, plus 8 levels of gray, can produce high-quality graphics, barcodes and text, and accurate registration.
(3) Various types of printing media There are a wide range of printing media, which can be printed on a variety of printing materials, such as paper, plastic film, stickers, metal foil and other printing materials, which can meet the different market demands of printing companies.
(4) The low-cost and high-efficiency equipment has stable performance and can operate 24 hours. The production capacity of the equipment is maximized, and the ink waste is minimal, ensuring low cost and high efficiency of printing.
(5) Simple operation adopts Windows 2000 / XP / Vista, easy to set up, can achieve "what you see is what you spray", which greatly facilitates the use of customers.
(6) Simple maintenance Daily maintenance only needs to rinse the nozzle with ink, and the rinse time can be selected according to the actual situation. After the rinse is completed, gently wipe with a soft cleaning cloth.
(7) Good equipment compatibility This equipment can be very easily compatible with post-press processing equipment for use by label manufacturers.
2. Application of EagleJet L1000
(1) A label can print as few as one label, helping customers quickly put their jobs on the market. For example, it is necessary to use adhesive materials to print 200 labels for a cookie maker, and it takes less than 1 day. This task uses EagleJet L1000 digital printing machine, which can be completed in 1-2 hours, while traditional label printing It may take 2-3 days, and the cost of digital printing is nearly 50% cheaper than traditional.
(2) Mass production and reducing inventory pressure provide users with a small amount, an appropriate amount and a large amount of printing to efficiently meet their needs, and help customers effectively manage the supply chain and save inventory costs. Using the EagleJet L1000 digital label printer can do this effectively, but traditional printing cannot.
(3) Personalized labels are printed with variable data to provide perfect personalized labels for full-color products. Nowadays, there are more and more short-term labels on the market, and small promotional activities or new product test marketing activities organized by manufacturers are becoming more and more frequent. For example, some small bakeries, jewelers, small restaurants, etc. have more demand for personalized high value-added labels, but traditional methods cannot meet these orders. If EagleJet L1000 digital printing is used, it is estimated that 250 such weekly orders can be received. Jobs.
(4) Label proofing provides customers with label proofing consistent with their operations. Using EagleJet L1000 can provide users with high-quality fast digital label proofing, which is much lower in cost than traditional proofing and has a significant advantage in time.
In short, using the Founder digital label printer EagleJet L1000 to meet the actual needs of the current label market, the advantages are very obvious, can help label users quickly respond to the market, save costs, improve efficiency, and can help label printing production companies to develop new personalized label printing field.
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