Master the independent core technology of QR code to build the ecosystem of IoT financial services

Recently, Ms. Liu found that many small supermarket chains and food and beverage outlets in the vicinity of the neighborhood where they lived were “popular” and settled with POS machines. However, this pos machine is no longer the kind of device that only swipes bank cards. It is an intelligent POS machine. It has a scan code settlement function, and customers can choose to use various payment ports for scan code payment. In addition, merchants can use it for business management, such as recording sales, tracking the stock of goods and scheduling in a timely manner.

Most of these smart POS machines are from the New World Group. As the world's third-largest supplier of POS machines, the New World has achieved the deployment of 500,000 intelligent POS machines nationwide. The next step is to provide intelligent POS services to 3 million merchants.

“The traditional POS machine is just a smart terminal, and it stays in the single-line transmission of credit card payment, which is also called the “IoT” state.” Lin Lin, deputy general manager of the Innovation and Development Center of New World Technology Group, introduced that the intelligent POS machine can weave a QR code. Zhang "net", so that products truly into the "Internet of Things" category. This "net", Lin Lin called it "the Internet of Things financial services ecosystem."

How to use the QR code to "web"? “When the smart POS machine scans the code, it can collect the front-end personal consumption payment data and the back-end merchant management data at the same time and aggregate them into the cloud. These data form a network, which can be further analyzed and mined to provide customized services for the merchants.” Lin Lin For example, by collecting and analyzing the data of a large number of food and beverage outlets, you can find out which merchants have high demand for certain brands of food, and you can arrange special personnel to carry out bulk purchase and other services. “The order price of a single merchant and hundreds of merchants is inevitably different, so the procurement cost can be greatly saved. This is the power of the 'Internet of Things'.”

In Lin Lin's view, the Internet of Things is to connect everything through various technologies. This connection requires "media" such as sensors and barcode reading. The two-dimensional code reading is the best of the New World. “This is an 'ID card' that we have for everything. For example, the 'pig project' in the food traceability system can easily understand the pig by assigning a QR code ear tag to each pig. Any part of farming, slaughtering, transportation, etc. This method is low in cost and can be replicated and promoted on a large scale.” Lin Lin said that the key to matching “identity cards” for things lies in the “scan code” and “decoding” technologies. The New World is the only company in China that has mastered the independent core technology of QR code.

In the bar code reading laboratory of the New World Engineering Experiment Center, a metal disc marked with various types of QR codes is rotating rapidly, and a device with four scanners follows the guide rails. Moving from near to far, the scanner will occasionally emit a "drip" recognition tone.

The laboratory staff told the reporter that this is the "bar code fast and long depth of field test system" developed by the New World Engineering Experimental Center. At this time, the new mainland two-dimensional code new product is being tested for fast moving bar code and long-distance bar code reading performance, all Barcode reading products have undergone such tests during the development and production phases, and each product has to undergo hundreds of hours of testing.

Lin Lin said that the New World's two-dimensional code recognition technology has been widely used in the fields of payment, logistics, medical care, food traceability, etc., and the IoT ecosystem based on this is slowly forming.

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