Jingdong white strip VS pays Baohuan, who is strong?

When Jingdong launched the white strips, it didn't set off a lot of storms. How many waves can an overdraft consumer's gimmicks roll up? Unexpectedly, in just a few months, there really was a lot of waves, because we saw that Alipay was also involved in this overdrafting team. Alipay launched the flower plaque directly facing Jingdong white strip. Is this not? Is it also a new concept of Internet consumption?

In fact, when Internet finance began to emerge, we have already seen the subversion of traditional finance. Since other models can be tried, why can the credit card model of overdraft consumption not be able to perform new interpretations under the Internet thinking? This is probably the reason why Jingdong Baizhi and Alipay Huayu were launched. Of course, in this respect, Jingdong is more forward-looking. Alipay has become cautious. Of course, both of them have now begun to merge into a starting line. So who is strong? In the face of overdraft consumption, there is always a high judgment? The author below will take you to see what is the difference and difference between the two.

Let's take a look at the above table, basically listing the conditions of both parties and the key points that can be overdrawn. For Alipay's flower garden, as long as you log in to Alipay, you can find that the current Alipay account has added the “Flower and Consumption Limit” section. The author's display is 6000 yuan. From the information published on the website, “Flower” will determine the amount of consumption by the ant micro-loan based on the user's online shopping situation in Taobao and Tmall. Jingdong White Bar began public beta in February 2014, supporting 3-24 installment payments, providing a maximum interest-free period of 30 days, especially the expected rate of Jingdong White Bar is more intimate. At the same time, Jingdong low-key development of its own payment business - online banking wallet, and in the field of crowdfunding is extremely hot, which has put tremendous pressure on Alipay.

Then the question is coming. Why is this time Alipay follows Jingdong? To know that in the field of e-commerce, Taobao has always been at the forefront of the market, but this time it is clear that Jingdong’s steps are more open, and Alipay is falling behind. In fact, after the launch of the white strip, Jingdong also launched a “campus white strip” specifically for the campus, aiming at the students who are more interested in the Internet. Jingdong is a pilot in key universities in China to provide credit services for students who pay for their purchases. Students can apply for online membership on the JD Financial App with their student ID, ID card and debit card. At the end of last year, JD.com developed a “travel white bar” for online travel e-commerce, and consumers chose travel products in online travel e-commerce. At this time, Alipay Huayu began to test.

Obviously, Alibaba has slowed down a beat this time. It is reported that this is also due to the official layout of Ali Ant Financial, and then began to intervene in this overdraft consumer market. For a time, Alipay also wanted to open a communication payment product, but it was too late to land. There are also many reasons for this. One is that Alipay has a large amount of days, and its attention and monitoring are also strict. It is estimated that it is difficult to implement without a rigorous review. The second is the emergency document issued by the central bank in March last year, "The Letter of the People's Bank of China Payment and Settlement Department on suspending Alipay's offline barcode (two-dimensional code) payment and other business opinions," called Alipay, Tencent's virtual credit card products, At the same time, there is also a face-to-face payment service such as barcode (two-dimensional code) payment.

Of course, this is just an excuse. After all, the innovation of Internet finance requires more innovative ideas and ideas to guide. The emergence of Jingdong White Bar was not subject to policy. After all, after the e-commerce credit system is sound, campus staging products have sprung up, which is a kind of thinking transformation to cope with innovation.

What we can predict is that with the launch of Alipay, the battle for consumer overdraft will also start. In fact, in addition to Alipay Huayu, Jingdong Baizhi will set off the “selling” consumption of the two major E-commerce camps in Ali and Jingdong, and other products in the market are involved in this competition. For example, the fun stage, its users are mainly oriented to the Internet white-collar workers, is also an Internet e-commerce model of credit overdraft consumption. In addition, CCB also launched a “quick loan” for personal online self-service loan products nationwide. It is reported that the "quick loan" product line includes three products: "fast e-loan", "melt e-loan" and "quality lending". After the customer applies for the loan, they can pay through any online e-commerce order through online banking or through the POS to build a debit card. Within the credit line, the interest rate is calculated based on the actual use amount and the actual use days. The current loan interest rate is generally 7.2% per year.

It is foreseeable that the pace of Internet overdraft consumption will be greater in the future, and the corresponding products will be more abundant. At present, it is based on the good expectations of China's future development of consumer finance, and many companies choose to use consumer finance as one of the starting points. Although the purchases of e-commerce companies such as JD.com and Huayuan are still limited to online consumption, as the number and size of users expand, their application scenarios may move to offline. At that time, the bank's credit card installment payment, consumer loans and other white-strip business will inevitably be affected. An O2O tour of Internet finance may also be kicking off.