Digitalization brings development space and opportunities to the printing industry

The future publication is digital, but there is no need to immediately pronounce the death penalty on print. This is the information revealed by a U.S. technical seminar.

"The advent of the Internet has not reduced the demand for print, but the location of printing has changed," said Dean Hornsby, manager of integrated solutions at Matthews Marking Product.

Although many readers are now accustomed to reading newspapers and magazines online, “but they like to print out what they are interested in, such as financial reports, discounted coupons and recipes,” said Hornby. “People are always willing to hold something in their hands to be practical.” Many people now use inkjet printers to print these things. Heenby believes that the future of inkjet technology will become the master of the printing industry.

Many people now buy inkjet printers at home. This device is very convenient for printing small ink droplets directly onto paper. According to Hornby, large-scale industrial inkjet printing systems can now print 300 dpi images, instead of printing 12 dpi images as in 1980.

According to the statistics of the US GATF Association, the annual income of the printing industry in the United States is US$161 billion, and the number of industrial workers reaches 1.2 million. The shift from printing to inkjet printing and digitization has forced the printing industry to reduce its traditional printing process operations. After all, people now do not need so many tedious steps, and they can go directly from the computer screen to print.

From another perspective, the emergence of new technologies has also brought new talent needs, such as computer software talents and engineers, because new technologies require such talents to operate and maintain. Of course, new technologies also require chemists to develop new inks.

The emergence of new technologies has brought new opportunities for companies like Marcus to allow them to extend their reach to ordinary consumers. This was previously unimaginable. In addition, there are more and more applications of ink-jet printing in the medical field. This is also unthinkable before. Now, there are many cases of application in both developed countries in Europe and America. Those interested may wish to pay attention.

Reprinted from: Printed in China