Chinese children's toys have huge room for growth

China is the world's largest consumer and producer of children's toys. The implementation of the "two-child policy" in 2016 gave birth to international toy giants competing to enter the Chinese market. American Toys R Us is a pioneer. Since 2006, Toys R Us has continued to open more than 140 stores in China on a large scale. Toys R Us recently declared bankruptcy in the United States, will it affect the Chinese business? Regarding the reporter's questions, Li Zhuoming, president of the Guangdong Toy Association, responded that US Toys R Us is a world-renowned toy retailer. The news of its bankruptcy certainly made the industry sigh, but the disappearance of the old channels will soon lead to the replacement of new channels. The rise and fall of some retailers, such as Toys R Us, will cause temporary market turmoil and affect the sales of certain affiliated companies, but will not have much impact on the entire toy consumer demand.

1. The Chinese toy industry is not affected

"Toy R Us is currently bankrupted and liquidated in the UK and the US. Toy R Us Asia, as an independent legal entity, its leading business in China should not be affected." Industry sources said. On the contrary, after the announcement of bankruptcy protection, Toys R Us is still accelerating market expansion in China. On October 1, last year, Toys R Us opened 10 stores at the same time in Chongqing, Guangzhou, Shenzhen and other cities. At present, all stores are operating normally, and there are no negatives such as store closures, staff unemployment or supplier refusal to supply. News.

It is reported that China's toys are very easy to sell in 2017 due to frequent innovations, economic recovery in Europe and the United States, and the annual export of products was 44.15 billion U.S. dollars, an increase of 31.2% year-on-year. . As a high-quality procurement platform recognized by the industry, Guangzhou International Toy Fair has reached 53856 domestic and foreign merchants who purchased before 2017, also setting a peak since the exhibition was held. The 30th Guangzhou International Toy Fair this year expanded to 100,000 square meters, a year-on-year increase of 23%, with nearly 4,000 booths, but still in short supply. Stimulated by the global hot sale of innovative products such as “fingertip monkeys” last year, it is expected that more new products will be exhibited this year. According to statistics from the General Administration of Customs, in the first two months of this year, China ’s toy exports were 21.27 billion yuan, a year-on-year increase of 28.9%. The situation is optimistic.

The growth space of the Chinese toy market is remarkable. In the past few years when the world market was sluggish, the performance of Lego bricks in the European and American markets continued to decline, but it maintained a double-digit increase in China. According to the “2017 China Toy Industry Operation Status” provided by the Guangdong Toy Association, China ’s toy imports reached US $ 1.082 billion in 2017, a year-on-year increase of 4.35%. In the 30th Guangzhou International Toy Fair in 2018, the number of foreign exhibitors rose to 35, a substantial increase of 95% year-on-year, reflecting from one side that businessmen from all countries are optimistic about the Chinese market.

The living standards of the Chinese people are constantly improving, and consumption is clearly upgraded. There is a market for toys that can develop children's intelligence, improve children's innovation and hands-on capabilities. Focusing on creating local educational technology brands is in line with the general direction of national education reform.

Second, the market outlook is promising

People in the industry are optimistic about the future development prospects of China's toy industry. The European and American countries are the major consumers of toys in the world. In 2018, the European and American economies are expected to recover further. According to the International Monetary Fund (IMF) forecast: The global economy will grow steadily in 2018, reaching 3.8%, up from 3.7% in 2017, so the export-oriented Chinese toy industry will remain prosperous.

Guangzhou International Toy Fair is known as the "wind vane of China's toy market", and it is also the venue of the Chinese toy industry "Huashan Lunjian". It is reported that during this year's exhibition, in addition to business matchmaking, the organizer also carefully organized several simultaneous meetings, including "2018 Toy Industry Marketing Summit and Chinese and Foreign Toy Award Award Ceremony" "China Cartoon Image Marketing Conference Venue Event and ELBM Chinese and Foreign Animation Games Brand authorization matchmaking meeting, "Innovation Forum on Children's Quality Education in the Internet Era", "Mother and Infant Endurance Toy Retail Training" and "Toy E-commerce and New Media Innovation Application Forum", etc. How to innovate the industry and other issues to promote the healthy development of the industry.

Children's toy manufacturers The company's Health Equipment Co., Ltd. mainly produces outdoor children's toys, children's slides, kindergarten toys, tabletop toys, outdoor expansion equipment, fitness equipment, naughty castles, etc. Technological enterprises. Website:. Consultation telephone. Our company is happy to serve you wholeheartedly! Factory address: No. 16, Chuangqiang Road, Light Industry Industrial Park, Lucheng District, Wenzhou City.

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