Whoever takes the first step will win the opportunity

-- Interview with Zu Shuwu, President of Liaoning Provincial Furniture Association

The data shows that the entire Northeast home building materials market has a market scale of 130 billion yuan, while the capacity of Northeast home building materials enterprises is about 80 billion yuan, of which Liaoning Province accounts for about 50 billion yuan. The enticing "cake" has attracted the attention of home building materials manufacturers around the world. As a major province of the home industry, there are many well-known home furnishing enterprises in the Liaoning area, but there is no regional brand synergy and does not match the current market size.

Therefore, Liaoning and even the northeastern home building materials enterprises urgently need a display platform to the whole country, a circulation channel to reduce logistics costs, and a comprehensive trading space to enhance the image of the Northeast home building materials industry in the country.

Recently, Zhu Shuwu, president of the Liaoning Provincial Furniture Association, said in an interview: "The industrial cluster-type home building materials market is of great significance in the northeast. Whoever takes the first step, whoever may grab the northeast market? '. At present, the industry is recognized as the "first step" is the Yifeng Northeast home building materials brand center.

Liaoshen brand needs a big platform

“Liaoning currently has more than 2,000 furniture companies and 600,000 employees. The furniture output has maintained a growth rate of more than 20% for 10 consecutive years.” Zhu Shuwu, president of the Liaoning Provincial Furniture Association, told reporters that “there are currently Yu Hong and Zhang Wu. Four furniture industry clusters in Zhuanghe and Jinzhou. Faku and Benxi have become new bases for ceramic sanitary ware and metal furniture. If you want to quickly form brand influence across the country, you cannot be self-enclosed, but must adopt an open pattern. . "In addition to a few brands that are well-known throughout the country, most furniture manufacturers in Liaoning and even the Northeast need to enhance their national influence." Zu Shuwu said.

In order to help the outstanding home building materials brands in Liaoning to become bigger and stronger, and to increase brand awareness, the Provincial Furniture Association has done a lot of work. The most influential and economic and social benefits are the most shocking in the domestic industry in August. “China? Shenyang International Furniture Fair” in the exhibition hall of 10,000 square meters. The turnover of the first Shenyang Home Expo reached 1.53 billion yuan. The number of exhibitors, the scale of the exhibition, the number of dealers arriving, and the volume of orders all ranked first in the region.

However, as the annual expo, the "Atomic Bomb"-like explosive force needs a normalized large-scale exhibition and trade platform to complement each other. It is timely to spend 6 billion yuan on the 2 million square meters of Yifeng Center. With the strong upstream and downstream integration capabilities and perfect logistics channels of Yifeng Group, Yifeng Center helps enterprises in Liaoning to form brand influence through exhibition platform, logistics, e-commerce and exhibition trade, and finally builds “Northeast Brands to the Whole Country” and A benign circulation channel for “national brands sold to the Northeast”.

The establishment of this distribution channel relied on the large capital of Yifeng Center, as well as the development of large markets, big commerce and large-scale development, and finally became the fifth-generation business model advocated by Yifeng Center. This model will start from the procurement of building materials and home furnishing industry, to the wholesale chain, to the logistics link, to the e-commerce model, and even to include R&D and design, and to integrate the entire industry chain. In the integration process, every business and every link is greatly reducing costs. "Through the logistics platform, the business has always been to the northeast hinterland and even the whole of China; through the exhibition, e-commerce to establish an information exchange platform to enhance the influence of the Northeast brand." Zu Shuwu said.

Industry upgrade calls for new models

“As the most influential city in Northeast Asia, there is an urgent need for a cluster of home building materials with industry-leading brands.” said Zhu Shuwu, president of the Liaoning Provincial Furniture Association. “Whoever took the first step in this area, took the lead in occupying the market. Who will win the opportunity."

Obviously, Yifeng saw this. Different from the traditional home building materials market, it is no longer based on pure "sales" or even "wholesale" functions, but has created an industrial chain of upstream and downstream of the building materials industry. “Yifeng Center has utilized a strong transportation network resource, combined with industrial informationization, profiting upstream and downstream, and using intensive development ideas to create a carrier-class home building materials market that can radiate Northeast Asia, thus driving The upgrade of the entire industry." Zu Shuwu said.

Yifeng Center has built a headquarters-based exhibition and trade platform. Fully integrate the functions of brand display, wholesale and purchase, distribution expansion, warehousing and logistics, information release, business negotiation, etc., and integrate an industrial chain of home building materials. This "industry chain" model is the key to the success of Guangzhou Xianghe. It is reported that Xianghe forms a furniture production and sales industry pattern, and also has supporting industries such as raw and auxiliary materials trading, warehousing and logistics, finance, information services, etc., and finally forms a furniture manufacturing base, furniture materials market, furniture sales market, supporting each other, production, supply, A complete industrial chain that links each other. Zu Shuwu believes that “Yifeng Center has a geographical advantage over Xianghe River. Shenfu New Town is in the throat portal of Northeast Asia and Guanzhong, and has a mature furniture production base and raw material base.”

In the future, Yifeng Center will include five major sectors, including ceramics, lamps, wood, home, hardware and electromechanical. Each sector will promote each other and complement each other to form the first distribution center in Northeast China with home building materials. These sectors also coincide with the development of all home industry clusters in the Liaoning area. The center will use the superior transportation advantages of Shenfu New City to establish warehousing logistics and radiate Northeast Asia; develop downstream industrial chains through e-commerce and exhibitions; form multi-functional, all-round, strong radiation, large circulation, intensive, networked, Specialized large-scale industry integrated service platform. For the future, Zu Shuwu is full of confidence: "With the participation of powerful enterprises such as Yifeng Group, the Northeast home building materials market will usher in a more scientific, efficient and leap-forward development."

Wardrobe Closet

walk in closet,wardrobe closet,built in wardrobes,walk in wardrobe

Guangdong Planet Cabinetry Co., Ltd. , https://www.cnplanetcabinetry.com