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On June 21, 2013, the world's top luxury watch maker and jeweler Earl held the latest Couture Précieuse fine jewelery conference in Beijing's 798 Art District. Earl also took this occasion to announce a new global brand ambassador: the internationally renowned actress Gong Li. She is a symbol of beauty, talent and devotion, and her perfect relentless pursuit of the ultimate.
Earl shared this moment with distinguished guests: Philippe Léopold-Metzger, Earl of Worldwide Earl; Dimitri Gouten, Earl of Asia Pacific; Earl Thomas Bouillonnec, Earl of China; Gong Li, the new chief global advocate of Earl, and other guests from all over the world witnessed this charming moment together. Count on top-level, tailor-made clothes representing the highest levels of fashion technology, with its intricate details as inspiration, Piaget creates the Couture Précieuse collection of fine jewels to unveil timeless and timeless masterpieces with unsurpassed craftsmanship. Earl uses a distinctive black, white and red color to symbolize the beauty of women, highlighting three creative themes: Radiant Lace, Diamond Embroidery and Fancy New York Magnificent Adornments).
Li Zhen perfect, the pursuit of the dream: Gong Li's success
Piaget new global brand ambassador Gong Li
After a long period of deliberation, the count eventually chose Gong Li as its global brand ambassador. Earl is fancy, it is this movie star and Earl pursuit of the ultimate in the same tradition of the same unique spirit. Gong Li was the first Chinese actress to step onto Time Magazine for her highly acclaimed performances in such films as Raise the Red Lantern and Farewell My Concubine. She is by far the only Chinese movie star to win personal awards at the world's three major international film festivals. Elegant temperament, unique personality, elegant demeanor, make her every appearance can give the audience left a deep impression.
From the tough nine children in "Red Sorghum" to the unchangeable but kind-hearted Juxian in "Farewell My Concubine," and Qiu Ju's perseverance in "Qiu Ju", Gong Li has created many memorable characters. In shaping these roles, she always immersed themselves wholeheartedly, and most vividly release their passion and professionalism. For example, while playing nine children, Gong Li has been lugging shoulders on her shoulders for days in a row, experiencing the rural women she wants to portray on the silver screen. Her fearlessness, insisted on practice, and finally finally able to pick up the full bucket of water. The ultimate pursuit of Gong Li, the courage to face difficulties, the performance of innovation, making her and the count and its heritage of 100 years of exquisite jewelry perfect fit.
Common passion: Earl and Gong Li
Earl of the new global brand ambassador Gong Li Couture Précieuse series of high jewelry
Like Earl, Gong Li's success not only derived from her natural talent, but also from her firm belief in his career and self-breakthrough. Extreme attention to detail, but also makes her stunning appearance in any occasion. "The film is an important part of my life and I will try my best to show the passion of every character and the extreme attention to detail.I will try my best to realize the role and integrate into the movie world to bring the best results. The same is true - always the face of challenges, is a real pioneer in high-level jewelry and watchmaking. "Gong Li said. Her relentless passion for creation, her high standards and her innovation in performances perfectly match her with countless jewelers who have more than 100 years of professional and technical traditions, continuous pursuit of innovation, and devotion to every piece. Gong Li in the performance of the ultimate pursuit of the perfect, helping to create a number of her heart-touching role. Earl of excellence and unique design of the ultimate commitment to investment, but also brought a count of count Earl of high-level jewelry works of art.
A century tradition: the cornerstone of Earl's craft
Since its founding in 1874, Piaget has been known for its creative masterpieces, innovative action plans, and excellence in detail. From design to mold making, gem selection and communication, Earl designers, gem specialists, testers and jewelers work in harmony and strive for excellence in all aspects of production. Earl Craft masters focus on quality and precision, giving life to all extraordinary work, while practicing the philosophy of "always doing better than required" - a common belief between Earl and his latest global brand ambassador.
Earl Couture Précieuse Series: Beauty Express
Limelight Couture Précieuse Necklace
"Noble", "elegant", "shining", these three words is the perfect portrayal of Gong Li. The three colors that dominate the Earl Couture Précieuse series are also the symbols of these three concepts. Red bright as fire, dark mysterious night, white clear as dew. Gong Li in the Couture Précieuse series of photographs, on behalf of her in the international movie activities for the stunning debut in preparation for the scene. In one of the photos, Gary wore a golden fishtail dress, a Couture Précieuse necklace inspired by lace folds, gently encircling the neck and matching a delicate pair of earrings of the same series. In another photo, she wore a white curved chest dress, a necklace of diamonds and a pearl tassel necklace, with a twisted flower earrings. Elegant elegance and impeccable taste, the perfect expression of the ultimate jewelry Piaget exquisite.
Couture Précieuse Collection: Tribute to the beauty of women
Limelight Couture Précieuse ring
Piaget inspired by the craft details of Haute Couture clothing, turned into advanced custom jewelry. Earl invites renowned fashion illustrator David Downton to record the most elaborate Earl Couture Précieuse jewelry collections and redefine the true beauty of women with white, black and red. David Downton has created innumerable classic high fashion moments, using its own brush to capture the style of high-end custom clothing. Now, for the first time, he lends his brush to a jewelery brand that vividly portrays the Couture Précieuse collection inspired by Haute Couture.
The three main themes of the Couture Précieuse collection - Diamond Embroidery, Radiant Lace and the Magnificent Adornment - show off the collection's Haute Couture background. The concept of "diamond weaving" stems from the art of tights and exquisite ribbons, highlighting the soft curves of women. Sparkling lace is based on the details of the Venetian lace evening gown, revealing the beauty of deep women with unique elements such as folding fans, lace patterns and embroidery. "Luxury New Year's Eve" is the military uniform buttons, "Brandenburg" elements and fringed performance of women's unique personality. Innovative technology, through the embedded inlaid necklaces, such as soft light fabric around the neck, bright diamonds in the neck and wrist flow, filling the high-level custom-made clothing temperament and Earl's unique creative thinking and unique technology.
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