Who can win this winter in the furniture industry?

[Office Partner Information Center] Recently, the news that the furniture industry is about to increase its overall price has spread all over the circle of friends. The news said that “the price of timber is rising, the price of sponges is rising, and even the freight rate is going to rise. Under the trend of rising raw materials, furniture The overall price increase of the industry is inevitable. The facts are really like this? In this regard, the reporter visited the coconut city furniture market and learned that the current furniture prices have not been raised yet, and the transportation fees and installation fees have not been adjusted. However, industry insiders said that rising costs have a greater impact on low-end brands, and have less impact on big-brand furniture products. The furniture industry will face a reshuffle in the long run.
The cost rises, the inventory buffer suspends the price increase of furniture: the rise in the price of furniture raw materials is bound to bring cost pressure to the furniture industry. Throughout the country, home furnishing companies are facing the cost pressures of rising raw material prices. The first is the weight of the weight, wood; followed by the sponge. Due to the increase in the cost of environmental protection and the surge in foreign demand, after September 1 this year, the price of sponge has risen three times in a row, and the price increase has reached 30% to 50%, and the price increase trend is still obvious due to short supply. .
Affected by the rising prices of raw materials, Guangzhou, Nanjing, Beijing and other places have seen the rise in the price of furniture brands across the board. But this trend has not blown to Haikou. The reporter visited a number of road furniture stores to understand that the price of most brands in the furniture market in our city is relatively stable. However, many merchants said that the current furniture brand has not yet increased, because there is inventory as a buffer.

In the Blue Sky Road Yongan furniture store, a variety of brands and styles of furniture are sold in the most conspicuous position, the price of brand furniture is still in the implementation of the pre-quote, there is no significant increase. Take a 1.8-meter double-bed paint bed as an example for 3380 yuan, and the plate bed + bedside table for 2 prices at 4280 yuan. Another 2.6-meter fabric sofa is priced at 3,797 yuan. During the interview, many shopping guides all said that the price of furniture in most brands in other provinces was known to be rising, but the furniture price in Haikou was not affected. It is expected that the price will increase in early 2017.

"There is no good price, it will not be easy to shoot." Longgang South Road mahogany shopping guide Miss Zhang told reporters that although the price of finished furniture in the store will not be raised for the time being, the discount will be weakened. For example, before the original price is based on a 30% discount, now only 20% or even 10% off. Recently, there have been a lot of consumers who have consulted the price of mahogany furniture. Many people have turned from the wait-and-see time to action. "There may be a price increase in individual merchants. We have not received any notice of price increase for the time being. The future furniture products will be adjusted according to the market." The staff of Haikou Store said.
The price increase, or lead to the industry into the "differentiation period": in the face of rising pressure on raw material prices, Haikou home market are ready to brew price adjustment. The sales staff of some home stores in Haikou said that the recent peak season of the home market, when the price increase may damage a lot of business, the opening of the market will adversely affect the business, so the price has not yet increased. However, due to the impact of raw material price increases, profits are becoming less and less, and may become a node for price increases during New Year's Day or Spring Festival.
However, the relevant person in charge of the Provincial Furniture Association pointed out that at present, the biggest impact of the rise in timber prices should be some low-end brands. The impact on the price of furniture products of some big brands is relatively small. For a long time, one result that appears directly is the whole The furniture industry has reshuffled and will intensify the entry of the furniture industry brand into a “differentiation period”. “A small brand will naturally lose a certain amount of orders after the price increase. At this time, the customer will shop around, and when the price difference is not very large, they will choose a brand with good reputation.
In addition, the future big brand chambers will fine-tune the price, but it will have less impact on the company itself. After all, there are certain customer groups to support it, and the future of small brands will become more difficult. According to industry insiders, the war between furniture brands can be foreseen next year: on the one hand, the price of timber is rising, and on the other hand, the demand is decreasing, and the entire furniture industry will face new challenges.

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