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In the book of Gebo, he commented: "In the face of the opposition, perhaps what you need as a leader is only one more firm. Ruth’s firmness has given the world a legend called Barbie."
[Chinese and foreign toys and gift network] Jewish business said that the world's two types of business is best done, about women and children. This is true. In fact, as long as the psychology of these two types of people is grasped, it is often possible to obtain super high added value. No need to give examples, two athletes, one is LV, one is Barbie.
For this, I believe no one will object. But according to Robin Gebo's book in "The Barbie Legend", Ruth Handler was opposed and questioned by people around him at the beginning of Barbie's design. Her husband said, "No mother will buy a baby with a chest for her daughter." This reaction clearly caused a big blow to Handler. And when she told the designer about the production and processing requirements, the latter screamed, "The kind of small plastic doll that she wants is exquisite and has obvious details. It is impossible to produce it. Even if it can be produced, it will be expensive. The price affects the sales of the product... Why doesn't she focus on her management and marketing?"
Many people poured cold water on Ruth Handler, even though she insisted on her own opinions and did not compromise. In this regard, Gebo wrote in the book: "On the first day of Barbie's birth, it was not affirmation and applause that was greeted by her, but rather disappointing sales and doubts." Unlike today's people, fans and fans, At that time, Barbie was a "nobody wants a doll."
The book writes that adversity has not only failed to kill Handler, but has made her more and more brave, and has inspired her superior decision-making power and leadership. She believes that the popular dolls in the United States that are round and chubby and somewhat similar to the image of the child star Xiulan Deng Boer are just the imagination of the adults for their children's needs, but from the children's interest, this Kinds of toys are a bit naive. Until one day, Handler and his family went to Lucerne in Switzerland for a holiday. When they were hanging around in the city center, Handler discovered that it was sold for nearly 30 centimeters in height, with a ponytail and a very "exposed" doll. It was her painstaking search that her long-standing vision suddenly became clear: she wanted girls to have a toy that would express their inner desires rather than let them care.
In this regard, Gebo book commented: "In the face of opposition, perhaps as a leader needs only a little more firm, Ruth's firmness has made the world a more legendary called Barbie."
Of course, in addition to being firm, we can also read a lot about how to make a good sale from the mother of Barbie doll and the genius of marketing. For more than 50 years, Barbie has been growing not only because Barbie is a beautiful modern doll, but more importantly, the Barbie brand is constantly advancing with the times and gaining vitality. In the past 50 years, we have clearly seen that in the conservative 1950s, Barbie kept a golden wave of curls; when the rise of Hollywood, the charm of the stars became prominent, Barbie dolls changed into a female actress; In the 1960s, Barbie put on an executive suit and picked up a briefcase. In the 70s, when sports events became more popular, Barbie had a bendable wrist and elbow, and had ankle joints. Gymnastics, equestrian, ballet; when humans landed on the moon, Barbie put on spacesuits; into the Internet age, Barbie also began to send em ail to friends, to the 21st century when women no longer marry for life, she simply Kie, who has been in love for many years, has been stunned... Today, Barbie, who is in her fifties, is still young and beautiful.
Today we read the book "Barbie Legend", more should be behind the ups and downs of the story, understand what it tells us is success and tenacity. (Editor: Xiao Li)
"The Barbie Legend: A World Famous Doll and the Story of Her Creator" (US) Robin Gebo Machinery Industry Press, January 2010
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