Today's weather vane: furniture business speculation children's day economic hardware industry analysis market promote

Core Tip: In recent years, children's furniture is full of personality, in line with the child's innocence, the true nature of the child, while the color is lively, bright, natural and can be interchanged with the style, giving children more freedom to choose, thus being widely welcomed by the market. The arrival of Children's Day on June 1st has made the distributors of children's furniture active, and the children's festival has been hot, and the home sales stores have ushered in the promotion season.

Xiao Bian comment: For the home building materials dealers whose performance has been sluggish, the "June 1" Children's Day is not a gold promotion time, but it is definitely a good opportunity to engage in promotional activities. In addition, today's holiday promotion economy has been sizzled by the majority of businesses, and the Children's Day economy is also a hot thing. In such an atmosphere, it is inevitable that home manufacturers actively carry out promotions.

[Hot Area] Four new features of the 2012 door and window market

Core Tip: Once upon a time, “differentiation” was the strategy of marketing scholars and entrepreneurs. In the face of the situation of the homogenization competition in the door and window industry, many door and window enterprises have invariably raised the banner of “differentiated marketing”. However, the complex marketing environment has brought unprecedented challenges to enterprises. China's door and window industry technology is becoming more and more mature, and innovation is getting more and more difficult.

Xiao Bian comment: The differentiation strategy is a effective impact strategy from the local perspective. However, from a macroeconomic point of view, as the market continues to be divided and the submarkets become smaller and smaller, the profits are bound to become thinner and thinner. The final result must be the infinite segmentation of specific markets and the saturation of demand, so that the sub-market will eventually shrink to the point where the company can not be profitable, which is also the marketing dilemma of many companies.

[Focus on concern] The impact of large-scale steel projects approved on the domestic steel industry