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Richard Branson, the old business urchin and founder of British Virgin Group, is preparing to further develop a new trick in the sports field after he has been involved in tourism, finance, entertainment, communications and other industries.
Virgin Sport, the youngest company owned by the Virgin Group, has announced that it will hold 4 sports festivals this year, merging all kinds of fun sports including integrated road runs (mainly half-course or short-range marathons). Group fitness exercises (such as yoga and camp fitness classes) will also invite local artists to perform.
Sports festivals are as interactive and participatory as regular outdoor music festivals. Whole families can take food, catch tents, listen to music and then selectively participate in sports competitions and activities. A ticket costs about 48 pounds ($57), and it can hold 20,000 passengers.
This is the first time that Virgin Sports has released its series of large-scale events. Three sports events are held in Britain, including Hackney (April 30th), Westminster (July 9th) and Oxford (October), and another in San Francisco (October 14) Day to 15).
Virgin Sports was founded in 2015. The head of Mary Wittenberg was Richard Branson who was recruited from the New York Road Runners. The New York Road Runners Association organized the world's largest marathon event in 2013, with more than 5 More than 10,000 participants completed the journey.
Mary Wittenberg stated that she will integrate her event organization experience into Virgin, attracting people who love sports worldwide to join sports activities such as running and cycling, and turn Virgin Sports into a new company with an “active lifestyleâ€. .
Virgin Group also has Virgin Active and Fitness Tracker APP Virgin Pulse. The establishment of Virgin Sports will further expand Virgin's business in the sports field.
Richard Branson himself is also a fitness enthusiast, participated in a cycling competition in Cape Argus in South Africa, and ran a marathon in London (of course, this is not comparable to his hot air balloon flight over the Atlantic Ocean and the Pacific Ocean). In an interview with Fast Company, he revealed that the establishment of Virgin Sports was based on comprehensive considerations of interest and health. He hopes to bring this fitness concept to more people.
After that, Virgin Sports also plans to launch a series of new activities, such as cycling competitions, full marathons (mostly in the UK), and possibly an ultramarathon (more than 26.2 miles away). The specific entry fees have not yet been disclosed, but they also said they will Correspondingly launching some free activities to encourage people-wide sports, such as camp fitness. And these large-scale event activities may also be for the next sports health series product rally.
In recent years, amateur sports has attracted a lot of people to participate, and it is a big market, especially cycling and running sports. According to the American Sporting Goods Association, between 2004 and 2014, the number of Americans running (or jogging) increased by 70% to 42 million.
Originated in the United States, The Color Run launched by the United States International Management Group is also becoming more and more popular in China. This is called "The happiest 5km race on the planet" already in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing and other places have held many events and nearly 10,000 people have participated in each event.
Image courtesy of Virgin Website, image from unsplash
Reprinted from: Curiosity Daily
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