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True and false imported furniture needs to be strictly controlled
The news that the European headquarters did not have a "German headquarters" has not yet subsided, and some media have revealed that Da Vinci furniture imported from Italy is suspected of fraud. The “high-end imported†furniture, which has been advertised as high-quality and marked with high-priced labels, has suffered a crisis of trust. Is the Chinese blindly cultivating the "profiteering", or is the lack of supervision allowing the "shadow" to exist? Regardless of whether the above news is true or not, high-end imported furniture, which has long been regulated and ignored, should be managed.
The price is several times domestically
Da Vinci’s “Certificate of Origin†is still in the process of decryption. Shanghai Entry-Exit Inspection and Quarantine Bureau recently found out that in the first half of this year, more than 10 batches of Da Vinci furniture imported from Shanghai, more than 10 batches were purchased from domestic furniture enterprises, first exported to bonded logistics area, and then imported. Arrived at Finch in the Shanghai warehouse. According to media reports, Pan Zhuang Xiuhua, the general manager of Da Vinci Furniture, stressed that the Italian furniture represented by Da Vinci is absolutely 100% Italian and original Italian. But in recent years, the company has also represented American brands and globally procured furniture, while Da Vinci’s orders for domestic furniture companies are American branded furniture. At present, the relevant investigations are still continuing. According to industry insiders, judging whether furniture is imported from Italy can not be proved by agents, mainly depends on the actual certification materials, whether there are customs declarations, production orders and production characteristics of Italian products.
"Real imported furniture must be produced and produced abroad, and enter the Chinese market after customs inspection. If it is produced in China and hangs foreign brands, it belongs to 'hanging sheep and selling dog meat' to deceive consumers." Nanjing Forestry University Chen Yushu, director of the Department of Furniture Design, said in an interview with a reporter from the Global Times. At present, domestic imported furniture mainly comes from European countries such as Italy, Germany, France and Denmark, and there are few furniture in the United States.
Where is imported furniture better than domestic furniture? Yin Bo, general manager of Beijing Lanjingli Home Furnishing Chain Store, believes that imported furniture is better in design and more systematic. The specific classification is European, American, and can be subdivided into English, French, Italian or Minimalist. General imported furniture, whether it is European or American, the products are very beautiful. Especially in Germany, Italy and other European countries, many furniture are ancestral crafts, some even have a hundred years of history, and the division of labor is very fine, such as some table legs are only table legs, they produce this thing . Finally assembled by the assembly plant. As for durability, Yin Bo believes that not all imported furniture is more durable than domestic ones.
Chen Yushu said that some countries have stricter quality control on furniture and must obtain the quality certification of the country before export. Due to the high labor costs abroad, the intermediate links of imported goods and other reasons, the price of imported furniture is generally several times domestically produced. Tens of thousands, hundreds of thousands or even millions of pieces of furniture abound. The huge price difference, coupled with the blindness of the consumers, has provided opportunities for some bad businessmen to "sand the coat" to deceive consumers.
Imported furniture is growing at double-digit
Yin Bo told reporters that the proportion of imported furniture in Lan Jingli is not much, about 10%. But in some stores that mainly sell imported furniture, the situation is different. In the past two years, the growth rate of imported furniture has been faster than that of previous years. It is mainly related to tax cuts, and it is also inseparable from the Chinese pockets. According to the China Furniture Association, the total amount of imported furniture in China was 1.297 billion U.S. dollars in 2009, a year-on-year increase of 6.2%. In 2010, the total amount of furniture imported from China was 1.74 billion U.S. dollars, a year-on-year increase of 34.2%. From January to May this year, China's total imported furniture was 838 million US dollars, an increase of 31.86% over the same period of last year.
Zhang Bingbing, secretary-general of the China Furniture Association, said in an interview with the Global Times that high-end imported furniture is sold as art. Furniture consumption, like jewellery and purses, has high-end customers with luxury consumption. This part of the population has economic strength, the desire to pursue a high quality of life, and the rights of consumers, there is no problem of "abnormal consumption." “The domestic furniture industry has not yet recognized luxury brands like LV and Mercedes-Benz. The high-end brands in the furniture industry are still in the cultivation stage.†Yin Bo said that some imported products are indeed handmade abroad. “It is for the people at the top of the pyramid. Customized, not for the average consumer.
According to statistics, China is the country with the largest number of furniture exports in the world, ranking second. Yin Bo said that Chinese furniture has been recognized by all countries in the world, with high quality and low price, new styles, full varieties, and more and more personalized, basically meeting the needs of all aspects. Chen Yushu said that some people now realize that foreign things may not be better than domestic ones, or they are more value for money. We need to guide consumers to watch the furniture to be imported and rational consumption.
Lack of standard management
In fact, a bed that is said to be imported may have only the mattress imported. In some domestic furniture markets, it is not uncommon for such fish to be mixed. Can consumers identify it? Chen Yushu thinks that "it is more difficult", such as a piece of leather sofa, where the leather is produced, a piece of wooden furniture, where the wood is produced, and the lack of professional knowledge of consumers, there is no way to identify. Yin Bo said that consumers are a vulnerable group. As a store, they must take care of consumers. At the same time, we must start from the source of industry and commerce, quality inspection and industry authorities, and standardize the standards. For example, a large proportion of imported furniture materials can be labeled as imported furniture, and the current regulations are not clear. Zhang Bingbing said that industry associations have always called for and demanded businesses to "integrity management". As for other management matters, "the state does not authorize associations, and the association does not have the power to do these things." There are too many industries managed by the government, and some functions should be entrusted to industry associations.
Zhang Bingbing does not think that Da Vinci’s alleged fraud in the production area will have a big impact on Chinese importers, because the final result of the current incident has not yet come out. Even if the final investigation results determine the fact of fraud, it is an individual phenomenon, and individual behavior cannot Because the business of a company denies all companies that import furniture, this is actually "related to each individual's business concept."
Yin Bo believes that the Da Vinci incident will definitely have an impact on the enterprises and businesses that mainly operate imported furniture, because consumers have a crisis of trust. However, from another perspective, the Da Vinci incident is a good thing for the long-term development of the industry, because it reminds the relevant departments to urge them to put the norms of imported furniture on the agenda, prompting all parties to come up as soon as possible. A set of specific and clear management methods. Chen Yushu believes that the Da Vinci incident also reminds consumers not to blindly worship the ocean, and to choose furniture should be more rational.
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