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In the subconscious of many people, the office stationery industry has always been a very small industry. In fact, our daily office life is almost inseparable from office stationery. From the big aspect, the annual sales of the office stationery industry is also very large. Looking at China's office stationery industry, leading brands have begun to take shape, but the advantages are not obvious. The industry is growing steadily while competition is growing.
China's office stationery products are complex in variety, excellent in quality, and reasonable in price. With the outstanding promises of dealers and the huge sales network group that has accumulated sediments for many years, it has gradually opened up new domestic shopping malls in various provinces and cities and abroad. In the meantime, some office stationery products have reached or approached the international advanced level. This development has effectively broken the exclusive position of some imported office stationery products in some areas, and contributed to the standard competition of office stationery stores in China.
Office stationery is a labor-intensive industry. Since the beginning of the new century, it has followed the pace of accelerating modernization of Chinese manufacturing operations. Relevant industry insiders speculate that the development of Chinese office stationery production companies must have a big movement to see the difference, otherwise the differentiation is not obvious. The series of questions will delay the promotion of the industry, and the emergence of the giant is inevitable, in line with the rules of the store economy and the characteristics of industrial development.
In 2013, we can now see some clues. In 5 years, the format of China office stationery competition will be bright, and the opportunities are equal. In fact, big fish eat small fish, fast fish eat slow fish. In 2014, the situation of the domestic office stationery professional brand competition will continue to be volatile.
In the office stationery industry, the battle between brands has continued for more than a decade. The promotion strategy for customers has had an active and far-reaching impact on Chinese office stationery companies. The most influential is the understanding and application of brand promotion. Big brands still occupy the leadership position of China's high-end brands, and other levels of brand rankings are unknown, which means that other brands still have unlimited opportunities. The essence of brand promotion is to seek the differentiated positioning of the brand and turn the added value of the brand into the growth point of the customer's trust and profit. Catching the brand's turbulent gap period, the speed of the top three brands into the next five years to carry out the most worthy of consideration.
On the whole, if Chinese office stationery wants to highlight the encirclement, it must first undergo its own continuous reform and development. Innovation is the first priority. Innovation is constantly satisfying the needs of people in the new era for the new concept of office stationery. A place where office stationery brands need to think.
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