The overall trend of the home industry is sluggish. How to find a breakthrough point is the development proposition facing the entire industry. Many home furnishing companies have turned to online group buying, in an attempt to promote this at a low price, giving the company a shot in the arm. However, when the word "profit" is at the forefront, is the home enterprise really preparing for rationality when it is playing "factory group purchase meeting" and "warehousing group purchase"?
Home furnishing companies should be as cautious as buying "group buying" and "profit"
The survival and development of human beings cannot be separated from the basic elements of clothing, food, housing and transportation. The home furnishing industry is a basic demanding industry with a wide range of people. In this industry, huge economic factors have been created, and extremely complex interests have been formed. ": It has also become a basic factor in this industry that creates all contradictions and affects the quality and direction of industry development.
"Lee" itself is innocent, the problem lies in the current trend of all things based on profit-seeking, with the goal of maximizing their own interests, the country is like this, social groups are like this, companies are like this, families and individuals are like this, "Lee" is the source of all problems.
The new world unease and humanitarian disaster caused by the frenzied bombing of Libya by the Western countries represented by France is a typical case of current national competition:
"Poisonous milk powder", "lean meat", "ditch oil", "dyed taro", Premier Wen Jiabao recently sternly accused manufacturers of "lack of integrity, moral decline" has come to the forefront Seriously.
- This is the bad result caused by the profit
Let us look at the discussion triggered by the group purchase in the home industry: "What can I save your home group purchase?" I think the problem is mainly reflected in two aspects. First, how to establish a good faith or credit mechanism to enable all parties involved in group purchase to be effectively managed and guaranteed. Second, the formation of a real interest distribution and evaluation mechanism to ensure fair opportunities for all parties to profit, completely break the current situation of chaos in the pursuit of maximizing their respective interests.
Micro-to-face problem of home group purchase, it is recommended: do not actively participate in the marketing activities of various enterprises, and do their best in network information, network supervision, customer service, and network management. Enterprises can post all kinds of audited marketing information including group purchases on the network. Netizens (real owners) can also publish the real demand information that has been audited, and the network will supervise and manage the communication and transaction process of all parties.
I believe that the right way of thinking will find the right path. Everyone will have a desire to properly control the "profit" and everything will move in a harmonious direction.
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