For the Chinese furniture market, 2012 will not be the end of the world, but it will not be sunny. 2012 is a year of change in natural selection, and it is a crucial year for stability and change. From the US subprime mortgage crisis in 2008 to the devaluation of the RMB in 2011, the export of raw materials has been artificially increased, and exports have been blocked due to external appreciation. The real estate market has restricted purchases and restricted loans, and credit tightening has led to a tight capital chain...
In 2012, the foreign trade market in Europe and the United States continued to be sluggish, and the domestic property control policy remained unsettled. All of these are clearly telling us the fact that the era of rapid development of the Chinese furniture industry is no longer, we are entering a new era of turntables. Q. Who is up and down in the Chinese furniture market in 2012? But watching the hundreds of battles, the tens of thousands of frosts are free. In recent years, with the rapid development of China's economy and the outbreak of the real estate industry in recent years, the furniture industry has completed the development path of foreign countries for decades in the rapid expansion of just over a decade.
The development trend of the furniture industry analyzes environmentally friendly furniture or becomes "fragrant"
In 2004, China exported 129 million pieces of wooden furniture; in 2005, it reached 149 million pieces, an increase of 16%. By 2006, despite the unsettled market for wood products, China exported 173 million pieces of wooden furniture, compared to 2005. Still increased by 16%. This series of figures shows the glory of the Chinese furniture industry and has earned us the reputation of being the world's largest manufacturing country and the world's number one exporter. However, these glory is only the past. At present, the Chinese furniture industry is at a critical moment of development. It has embarked on a new journey after the growth of a brand. On this road, opportunities and challenges coexist.
The economic situation in 2012 is from a macro perspective: the Central Economic Work Conference was held in Beijing from December 12 to 14. The meeting held that since the beginning of this year, the world economic growth has slowed down, the growth rate of international trade has declined, the international financial market has been violently turbulent, and various risks have increased significantly. Looking forward to next year, the world economic situation will still be extremely severe and complex, and the uncertainty of instability in the recovery of the world economy will rise. Specifically analyzing the economic situation of the furniture industry in 2012, Premier Wen Jiabao explicitly mentioned in the 2012 two-conference reporters that “prices are still far from returning to reasonable pricesâ€, which means that property control policies will not be relaxed in 2012. The so-called lip-tooth cold, the real estate industry has been struggling, not to mention the furniture industry? The over-street area, the excessive number of enterprises, the overall overcapacity problems have been highlighted last year.
In 2012, whether in the real estate industry or the furniture industry, the future market is still there, but the overall high-speed growth has truly become a “past styleâ€. Then, in the face of the situation of internal and external difficulties, how should the furniture industry pursue new industrial growth points? The heroes will compete, and who will eventually die? In 2012, will the Mayan prophecy really become a word?
The so-called crisis is dangerous. At present, enterprises should re-examine the business environment such as macroeconomic trends, furniture industry development trends, and the actual situation of enterprises themselves, estimate the worst possible and best results, re-adjust the development strategy and adapt to the current situation. .
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