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In the development process of stationery enterprises, it is not only self-contradictory but also a way of survival. As we all know, with the intensification of competition in the domestic stationery market, market consumer demand has changed. When the market demand changes, if the stationery company can't respond effectively, it will easily enter the dilemma of development, so the company must be flexible in the development process.
Product technology innovation sales channel expansion
As a fast-moving consumer goods, stationery is very important for the management of sales channels. At present, in terms of sales channel expansion, stationery companies still focus on regional advantages. A brand has certain advantages in a certain area, and dealers mainly sell in ways such as participating in store promotions.
Persevere in the road of brand development
The market capacity of stationery is limited. No matter how exciting the promotion is and how cheap the price is, the opportunity for consumers to purchase twice is small. The branch has a strict price strategy, and we can't hurt the brand because we want a short-term benefit. Facts have proved that we do not follow the trend, do not arbitrarily join the price war, but we have established a good brand image in the minds of consumers, sales are climbing. Consumers don't know much about stationery, so they rely mainly on brand awareness when buying. Brand is a whole value, consumers pay attention to details, and a successful promotion of the brand will leave a good impression on consumers.
Development of e-commerce model for stationery enterprises
However, the e-commerce model of stationery should not only attract consumers by online low prices, but should rely on the uniqueness of the brand, namely scientific product line management and high-quality offline services to obtain more market resources. . In addition, stationery companies must constantly improve the technical content of their products and continue to improve the grade and added value of each product. Such as the continuous development of new high-end products to meet the domestic and international market demand, to lay a good foundation for the product to enter the international high-end market.
There are many brands in the industry market, and there is almost no problem of positioning the core value of the brand. The corresponding marketing strategy is often influenced by tactical goals and deviates from the pursuit of core values. Therefore, domestic stationery enterprises should follow the principle of the same theme when positioning the brand development road, so that the brand becomes the symbol of the enterprise and cultivate the loyalty of the consumer to the brand.
Source: Internet
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