Recently, on the subway and bus, many young people are using their mobile phones to read novels on the Internet. After learning, they participated in a mobile QQ browser and three well-known original novel websites in China: Qidian Chinese Website, Red Sleeve Tianxiang Network, and Chinese Online (17k) named "Chang Shuang Reading Month".
Join three major original novel stations to promote free reading
The content of the "Chang Shuang Reading Month" activity is: "From August 25 to October 12, 2010, mobile phone users only need to download and install the mobile QQ browser, and then log in to these three original novel sites to enjoy reading. Privileges, such as reading up to 10,000 original novels for free, registering for an account and receiving several virtual currencies, etc. "
At the same time, these three websites also opened links to "Mobile QQ Browser Download Zone". Users can download the adapted mobile browser according to their own models.
It is understood that the current mobile phone QQ browser has covered SymbianV3, SymbianV5, iPhone, Android, MTK domestic machine, Java and other six mobile phone platforms, which also means that most mobile phone users have the opportunity to participate in the event. At the bottom of the navigation bar of the mobile QQ browser, there is a "Shang Shuang Reading Month" activity link. Click this link to log in to the starting point of the Chinese network through the mobile phone. We see the text link of the "Mobile QQ Browser Privileged Zone". , You can see the popular novels recommended by the three famous novel stations.
The launch of this heavy cooperation is undoubtedly an exploration and upgrade of the mobile QQ browser in the industrial mode.
The navigation bar of the mobile browser should be "open, fair and fair"
As we all know, the cooperation between the mobile browser and the content provider usually uses the navigation bar as an advertising space, and the partner needs to pay for the mobile browser. Through cooperation, content providers can obtain traffic and registered users. Some mobile browser companies sell the position of the navigation bar as an ad-ranked advertising space, and sites willing to pay higher prices will be recommended in the most prominent positions. In this way, the navigation bar loses the role of facilitating users to quickly log in to commonly used sites, and many mobile phone users are very disgusted by this.
This is the difference between the mobile QQ browser and the three big and small stations and other cooperation. According to the relevant person in charge of Tencent, the navigation bar of the mobile phone QQ browser has always been in an "open, fair and fair" way, sorting the sites listed in the navigation bar according to user preferences, and does not accept any advertising cooperation.
At the same time, it will not specifically promote its own business. In fact, we do see that in the community classification, everyone and Kaixin.com are ranked first. As a Chinese original novel website most frequently visited by users: Tencent Bookstore, Qidian, and 17K were also recommended in the "fiction" category.
It is understood that the principle of "openness, fairness and fairness" advocated by mobile QQ browsers specifically means that the navigation bar of mobile browsers should be open, the cooperation attitude of mobile browsers should be fair, and mobile browsers as platforms should be fair.
According to reports, according to the latest statistics, there are nearly 740 million mobile phone users in China, and more than 10% of users are used to it. One of the main positions of "Pocket Reading" is a third-party mobile browser, and this user group who uses mobile phones to read will increasingly pay more attention to the direct reading experience as it grows.
Relevant experts said that from the "Cool Reading Month" activity launched by mobile phone QQ browser and three well-known original novel sites, Tencent mobile browser is pushing its "open, fair and just" concept in the industry. Guangzhi, through cooperation with content providers to cultivate and protect valuable mobile Internet products and entrepreneurs, is also conducive to the growth and growth of the mobile Internet industry chain.
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