Take the Olympic Spring Breeze home decoration industry and compete

As the Olympic Games approached, the country was enthusiastic. Under the slogan of "Humanistic Olympics, Green Olympics, and Science and Technology Olympics" put forward by the Beijing Olympic Organizing Committee, the home decoration industry has also really caught up with the "Olympic" spring breeze. At present, the Shanghai home market, whether in the decoration style or the later home accessories, has quietly transformed, and closely integrated with the Olympics, the Olympic series products are everywhere in the major stores.

Decoration: green

Returning to the natural, healthy, green and ecological living space is one of the most mainstream home styles this year. "Olympics" allows consumers to pay more attention to environmental protection, health, green and ecology. Therefore, the decoration company has to play the "environmental health" card. The constant eye-catching vision of consumers has driven the progress of the entire home industry.

According to the interview, many young consumers are most concerned about the concept of “environmental protection”. Ms. Gu, a foreign company employee who is busy setting up a new home, believes that formaldehyde standards are the most important when decorating and purchasing furniture. Whether it is paint, flooring or furniture, environmentally friendly products are chosen to ensure the elimination of health hazards in the home. Ms. Gu’s view represents the shopping concept of many young consumers, reflecting their concern for health and a correct understanding of the concept of environmental protection.

Furniture: favor Chinese style

The Olympics have allowed Chinese culture to spread overseas, and the Chinese-style home style that is in line with one of the classics has also attracted much attention. Whether it is furniture or decoration, Chinese-style homes are booming. Nowadays, Chinese-style homes use a lot of modern techniques and colors, and they combine fashion elements in overall design, furniture matching and color selection.

In interviews with home stores such as Red Star, Meikailong and Jianlonglong, the reporter found that many solid wood furniture with Chinese classical features have been improved on the basis of the original design, and abandoned the angular and tough style, adding more The fashionable design elements, while embodying the rich "Chinese style", are more suitable for the aesthetic and use needs of modern people.

Soft wear: sports trend

The reporter learned that many customers who have already renovated their homes also want to have their own homes in China during the Olympic year. This phenomenon will undoubtedly make more people with the Olympic-related home accessories. Stop by. Many consumers have moved the small furniture of the ball and the ornaments with the Olympic logo to their homes.

Chinese furniture such as pillows, screens, vases, paintings, small ornaments, folding fans, etc. have also begun to flourish in the major home furnishing markets. Many merchants have also benefited from the popularity of Olympic trinkets.

The reporter visited the market and learned that there are many Olympic decorations on the market, such as sheets with auspicious clouds, or towels with Fuwa patterns, bottles with five-ring patterns, and so on. It is also known that the Olympic colors (blue, black, red, yellow, green) are gradually being used by some citizens in home decoration.

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