Symphony Crystal Label: The Selection of Beer Labels

China is the largest producer of beer in the world and a big consumer of beer, with an annual beer production of 25 million tons. Qingdao. Yanjing. China Resources's three major beer brands accounted for most of the market, and the world's beer giants directly involved in this market competition. Between these giants there are dozens of smaller beer manufacturers. With so many suppliers competing in the same market, the fierce competition is imaginable. In order to attract consumers and establish a product image, beer packaging plays an important role. A wide variety of beer packaging is on the market, especially for beer labelers. Therefore, beer labels have also experienced a period of development: from paper labels to aluminized paper to laser aluminized paper, and crystal labels. At present, some large-brand beer manufacturers are gradually turning to the development of new technologies for the labeling of Symphony Crystal Beer. Such as Tsingtao Brewery uses this label.

1 What is a magic crystal tag

When it comes to the Symphony Crystal tag, you must mention the crystal tag and laser material. In 2004, several domestic breweries successively introduced several plastic stickers. Since plastic labels have transparent characteristics, they have unique visual effects on glass beer bottles, and some people give this label a beautiful and apt name. - Crystal label. As shown in Figure 1. After the first use of transparent film labels in the country, Kingway Brewery saw a dramatic increase in sales. The wet-strength and physical properties of plastic film labels are superior to those of paper labels. Sticking to the body of the bottle enhances the anti-collision force of the beer bottle, and it is durable, which can prolong shelf display and night time ice-water time.

Laser material was first applied to the field of tobacco packaging. Its unique holographic effect has improved the shelf display of the product. At present, laser paper in the beer industry is mainly used for wine labels. "Laser wine label" is the use of the latest laser materials, in accordance with the needs of customers, the combination of printing and light column material effects, so that wine labels produce a unique metal texture, bringing a new visual experience.

The Symphony crystal label, also called laser film label, combines the transparency of the crystal mark with the illusion effect of laser materials, and matches the hue of people's favorite colors to bring a new visual experience. Due to its special effects under the lights, it is more attractive to use the small beer consumed in the night market, which can effectively attract consumers' attention. It presents colorful derivatives in the light, which can fully reflect the beer's crystal clear visual effects.

2 Benefits of Symphony Crystal Tags

1) The Symphony crystal tag is transparent. high strength. Moisture protection. Easy to fall off and other advantages, you can get a good label display and use of results.

2) The Symphony Crystal Label crystal clear crystal clear, but also able to reflect in a special environment dazzling multicolored light, with the advantages of both crystal labels and laser labels.

3) The distinctive packaging of Symphony crystal labels enhances the product's grade, forms a differentiated package of products, and helps the product to form a brand.

4) Anti-counterfeiting effect is good, and it plays a role in protecting corporate brand.

3 Development and Technology of Symphony Crystal Labels

In the labeling of beer, the label of traditional wet adhesive tape has long dominated the world, even though it still occupies a large market. Traditionally, the cost of wet labels on beer labels is relatively low, but the labels will come off during the process of use, and the package design cannot reflect the brilliance of the beer. The emergence of ultra-transparent film stickers exactly meets the market requirements. A clear, transparent sticker on transparent glass or PET bottles produces a crystal-clear, label-free effect. The high quality printed image on the transparent label will be a high grade. fresh. The clear and youthful image is passed on to consumers, giving them the desire to purchase in real time. This is the result of high-end consumer goods that have benefited from eye-catching label decoration to promote sales.

Compared with the wet adhesive label, the transparent label has the following unique advantages: high transparent material, no label appearance; clean and tidy, performance of high quality; moisture-proof and water-resistant, long-term ice-cold; suitable for efficient automatic labeling; meet a variety of printing processes and Innovation requirements.

The Symphony crystal label is made of thin-film laser materials. According to the needs of customers, it combines printing and material light column effects to create a unique metal texture and a brand new visual experience. Due to the exceptionally special effect of displaying colorful and colorful colors under light illumination, it can fully reflect the crystal clear visual effects of bottled beer. With the use of laser tags, Tsingtao Brewery successfully created a new level of product brand image, improved product quality, shaped the product's differentiated packaging, and a good anti-counterfeiting effect also played a role in protecting corporate brand.

At present, there are two kinds of film label applications, one is a self-adhesive, and the other is a cold glue label.

Like ordinary stickers, the Crystal Beer sticker is a three-layer structure. The outer layer is a transparent film that is bonded to the backing paper through a transparent layer of glue. According to the application field and specific requirements, different materials can be used for each layer.

The first is surface material, usually 50 to 60 μm polypropylene or polyolefin film, which has excellent transparency. Because it has good stiffness after biaxial stretching in the production process, it is suitable for high-speed labeling and can satisfy smooth out. The standard requirements, with a rigid bottle is very fit. The text on the label can use letterpress. Flexible version. Gravure. Silk screen printing and other methods, and hot stamping. Excellent hot silver performance.

Followed by adhesives. The glue can be divided into emulsion or solvent-based glue. Emulsion-based glues are environmentally friendly glues. Coatings are cheaper than solvent-based glues, and there is no risk of penetrating the bottle into the beverage like solvent-based particles. However, if the pre-labeled bottle is to enter the sterilizer after filling, the emulsion-based glue is not suitable. Because the emulsion-based glue whitens during the sterilization process, the transparent effect is destroyed. In these cases, a solvent-based glue is required. To match high transparent surface materials, the glue used needs to have excellent transparency; in addition, since people often drink iced or soaked in cold water when drinking beer, it is necessary to maintain the transparent properties of the adhesive in this environment. Discoloration, at the same time, the label can not play off. Even with water, the adhesive remains sticky and does not whiten. As the main application is for disposable bottles, permanent adhesives are generally used.

Finally, the backing paper, PET or PP film can be used as a carrier material. The tensile strength of the paper base paper is lower than that of the film base paper, and the PET base paper is the most flat. The strongest pull force; PET film can be better fixed on the label wheel than the corresponding thickness of PP film, and has a better toughness, to meet the high-speed labeling requirements. The flatness of the backing paper directly affects the flatness of the glue coating, which also affects the transparency of the label.

Here also need to emphasize the coating requirements of adhesive materials. Has excellent bottom paper. After the adhesives and facestocks, the coating process is also the key to determining whether the final quality of the adhesive is excellent. The more uniform the coating, the better the flatness of the glue, and the better the overall transparency of the label.

4 Future prospects

Beer labels currently face two major issues: 1 Technical issues. Since plastic labels are made of stickers, and the wet labeling methods widely adopted by brewery are still quite different, it will take time to adopt plastic labels. 2 Cost competitiveness is an important factor. Because paper labels have been used extensively in the past 20 years, they constitute a mature industrial chain. The price of each set of paper labels rarely exceeds a dime. The price of the paper labels has not yet reached the entire beer industry because of the high material prices.

Experienced from plain paper labels. Aluminized paper. Aluminum foil label. Laser aluminized paper, transparent crystal standard. With the development of laser crystal marking, the commercial cost of film labels will decline after the beer packaging industry is rolled out. With the development of various new technologies and new appearances, the market applications will also become more and more extensive. It is believed that with the increasing level of people's consumption, Symphony Crystal Label will bring more innovations in the packaging of the wine industry.