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Self-service cash register
Observations on self-service cash registers: After running Australia and New Zealand last year, after running Canada and the United States in North America this year, the author found that the self-service cash register in the store has become an unstoppable trend, especially among young consumers. The more you are accustomed to self-service merchandise scans, this is especially common in stores, supermarkets and some fast food restaurants. Even in the United States, some 24-hour supermarkets can only have one security guard in the store, several self-service cash registers, consumer shopping is fully self-service, and the staffing at the 24-hour store is minimized.
In 2016, many authors published in the store's store observations, wrote the experience of the self-service cash register, and hoped to give the industry more reference and thinking. The cultivation of consumers' shopping habits is very important in retail. Although China claims to be convenient for online shopping, the gap between China and the developed countries in Europe and America is still very large.
Self-service cash registers compare mobile payments: Some time ago, there was an article about China Mobile's payment convenience that brushed the circle of friends. For retailers, mobile payments can indeed reduce the cashier error rate of front-end cashiers and reduce the risks caused by cash deposits at the store; but in fact, the fundamental convenience of mobile payment is that there is no increase in the purchase of goods. Equivalent relationship, that is to say, mobile payment convenience does not trigger consumers to purchase favorite goods, nor increase the frequency of consumer goods, nor reduce the work of cashiers. Therefore, for retailers, it can only be regarded as an increase in the “service†category, and there is no substantial improvement.
The advantage of the self-service cash register is that it can significantly reduce the manpower expenditure of the cashier at the store. A self-service cash register basically offsets the salary of the cashier for half a year; for consumers who wait in line to pay the bill, it can also The role of diversion and relief of stress is the benefit that can be seen. And similar to the United States, this can only be equipped with a security guard, which can be operated 24 hours a day, the energy of the self-service cash register can not be ignored.
One of the most serious problems in China's retail industry is that it is too favored and pleasing (Spoil) consumers. This kind of favor is not a good thing for retailers. In the long run, the profitability of retailers will decline and eventually rebound. To the consumer.
Observation of new technologies
In this chain retail affiliate exhibition in Shanghai, the author observed a very novel full self-service shopping model, which uses the personal credit score of Ant Financial to satisfy the credit certification for consumers, using handprints, mobile phone numbers and ants. The binding between the three parties to form a pre-requisite for consumers to enter the market. In a fully enclosed consumer shopping place, consumers purchase goods with their own RFID code, while consumers are leaving the closed shopping place. The device installed at the door automatically scans the code to deduct money.
This model is very worthy of convenience stores or supermarkets to use, even if the retail company's own membership system shopping points to achieve credit certification, or through the retail enterprise's own APP, many scenarios can be played on this basis. The fundamental reason is to use the personal credit information system. Although the country has not yet had a public recognition system for this, Ant Financial and WeChat PayPal use this concept in various scenarios to increase themselves with more data collection. The development of integrity, fairness and sustainability of the personal credit information system.
The author observed that many offline retails, after completing the membership system, collected data and lacked many data application scenarios. In fact, personal credit information is an easy entry point. Offline convenience store personal credit application scenario hypothesis: Compared to Ali and Tencent without offline stores, physical stores, especially convenience stores, have more physical space and business models to practice, such as sharing charging treasures and sharing parasols. In terms of merchandise, through the convenience of the convenience store, you can achieve better physical space and support of the distribution system than the existing shared charging treasure model.
The basic business concept of credit information lies in the credit value recognition of individuals in the business environment. It originates from credit cards. Credit cards have a very complete set of credit logic and algorithms, while China’s Ali-based third-party payment is derived from Some sets of credit logic, the author observes from the perspective of professional statistics, the system does involve many political issues for consumers as "people", which also caused the "personal credit system" at the national level. Not recognized. But the system does not refute its commodity lending and trading under its own business logic. In short, in the Ali system, this logic can, but if it is exchanged between Ali and other platforms, there will be problems. . Based on this reasoning, this online store, especially with the accumulation of member data, can be considered to extend this concept.
Consumption upgrade
The author believes that consumption upgrading should not be a hollow and broad term, but should also make more articles in the category of goods.
1. The increase in the iteration speed of new products on the category: This is not only a problem of physical retail stores, but also the speed of research and development of new products by upstream manufacturers and factories. For example, a piece of snack food, compared with Lego and Gree Food brands, domestic snack foods can not keep up with the new speed, may be on the roasted seeds and nuts, similar to melon seeds, etc., there is still some vitality, but it can only achieve a speed of one year, the packaging is also relatively simple, It is impossible to match different specifications of packaging at different scales such as stores and convenience stores. And this requires retailers to really care about consumer demand, in order to give upstream brands more information, and to achieve joint results.
2. The integration of the growth categories: the use of the self-contained heat of the growth category to meet the public's desire for consumption of new products. For example, the growth of the flower category in recent years is an excellent introduction to the category of goods for convenience stores. This is a very good category of consumption upgrades. Similar to our summary of the decline of Watsons in recent years, commodities The growth of categories is undoubtedly a factor that cannot be ignored. Fortunately, in its new generation of stores, it has added a lot of merchandise like makeup, of course, how to achieve differentiated store positioning and development, which involves the retailer's perception and choice of self-retail.
From the author's experience, retailers should observe more markets. Whether it is shopping malls, convenience stores, street shops or category exhibitions, many fresh and small ecosystems are born in young retailers. They are full of vitality and full of various profits. The possibility, and the robust and mature platform can help these small ecological growth and health. Compared with retailers in Japan and major western developed countries, even compared to Taiwan, China can develop too much retail space. If you can be less interfered by some popular words, use a low-profile and curious mind to pay more attention to In the nature of retail, there will be more fresh formats that will be noticed.
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