Shanghai Carton: Centralized Dispersion Box

The carton industry in Shanghai has developed with the development of Pudong's reform and opening up, and international multinational corporations and foreign investors have poured into the Shanghai market. Driving the development of the carton and carton packaging in Shanghai. For 13 years, the average growth rate of output value has risen by 30%, exceeding the national packaging industry's average growth rate of 18%. In 2002, the estimated output value will reach 4.5 billion, the output will reach 1.2 billion square meters, and the total profit will reach 350 million yuan.

In the past 13 years, we have been able to achieve high-speed development without the industry’s continuous efforts to strengthen technological transformation and increase our scientific and technological content so as to enhance our market competitiveness. At present, there are 111 corrugated cardboard production lines representing the strength of carton enterprises, and nearly 400 high-grade water-based printing slotting machines and die-cutting machines, which fully reflect the advanced technological level of the Shanghai carton industry. At present, there are nearly 700 carton enterprises in Shanghai, and they are continuously developing. Foreign businessmen, Hong Kong and Taiwan regions, and provinces and cities have come to Shanghai to set up carton enterprises. In short, the development situation and trends of carton packaging in Shanghai are very good. In particular, China's accession to the World Trade Organization and the World Expo will bring about better development and bring certain opportunities for development.

At present, there are nearly 80 large and medium-sized carton enterprises in the Shanghai carton industry, and the rest are small carton enterprises. According to the current market conditions, 100 corrugated board production lines can fully meet the market demand. In other words: It is impossible to close down more than 600 small factories, with big advantages and small advantages. Industry associations must conduct internal coordination within the industry. In 1996, it proposed to adjust the internal production structure of the industry and implement a new pattern of cooperative production of “centralized plate making and decentralized manufacturing”.

Two major contradictions must be resolved within the industry. <br><br><br> The corrugated cardboard production line in the Shanghai carton industry has developed too much. Many large and medium-sized carton enterprises have insufficient operating rates for corrugated board production lines, and there are a lot of deficiencies in business. Advanced equipment cannot play its due role. According to a survey conducted by the Association in 1997, Corrugated board production line operating rate is only about 42%.

Carton small enterprises still use the old manual single machine to produce paperboard. There are serious problems in the quality of the carton. After the carton is formed, it is exposed to the sun, causing the carton to be clever and uneven, and the cardboard box is damp in rainy weather.

These two major contradictions can only be solved through internal cooperation in the industry and adopt "centralized plate making and decentralized box-making" to solve the problem, thus improving the quality level of the entire carton industry.

The Association coordinates the adjustment of the production structure and promotes cooperative production. <br> To promote the new pattern of "centralized plate-making and decentralized box-making" cooperative production, the Association held a symposium of general managers (managers) of large, medium and small carton enterprises to listen to various opinions. Having a corrugated paperboard production line company believes it is feasible and is conducive to the expansion of production and the increase in the operating rate. However, the small carton enterprises have great concerns. It is generally believed that the profit of the carton is very low. The original production was one, and now the two companies cooperate in production, and the profit is divided into two. ,Difficult to accept. The association believes that there must be a process to solve the above problems and it is necessary to use facts to solve the problems. In the industry, the Association chose typical and summarizing the experience of purchasing cardboard paperboard cartons from Shanghai Aisin Packaging Co., Ltd. and Shanghai Haoyin Industrial Co., Ltd. Carton Factory. The focus was on reducing production costs and achieving significant economic benefits at the annual meeting. Made key exchanges and used facts to resolve the ideological concerns of carton companies. On the other hand, the association coordinated the price of cardboard, and established the sales price of the industry plate making based on the principle of “small profits but quick turnover, mutual benefits, cooperative production, and common benefits”. The formula for formulating paperboard sales price is: paper cost + 7% paper loss + processing fee = paperboard sales price. Implementing the principles of big manufacturers, profit, and small profits, according to the fact that large plants do not start up enough space to produce paperboard to increase the operating rate, all costs have already entered the cost, such as the expansion of board production to reduce production costs and increase economic efficiency. Small carton companies improve the quality of cartons, reduce the loss of raw paper, reduce the number of sites and personnel, and thus reduce production costs. To improve the market competitiveness and promote the "centralized plate-making, decentralized box-making" benefit both parties and common development.

After several years of efforts by the association, the Shanghai carton industry has adopted the “intra-environmental plate-making and decentralized box-making” through the adjustment of the internal production structure of the industry, thus forming a new pattern of production. At present, more than 95% of small carton companies purchase cardboard paper cartons from big manufacturers. Change the situation of single-machine manual processing cardboard type single-sided machine production cardboard, fleeing outdated equipment. The original paper loss rate is reduced from 15% to 2%, the cost is reduced, the economic efficiency is improved, and the general economic efficiency is higher than that of big factories, such as Shanghai Aisi, Xinyin, Xintonglian, Yaye, Zhongxin, Shirong, Guoli, etc. Corporate sales are between 15 million yuan and 20 million yuan, and profits are all above 10%. They believe that the cost of corrugated board production lines is high, and sales of less than 25 million yuan will result in losses. Now that the days are better, the vast majority of companies that currently have corrugated board production lines supply cardboard to small factories. Some enterprises are in short supply. For example, Shanghai Fuguang, Gimhae, Minxin, Zhongyi, Jingfeng, Asia, and United all supply more paperboards. Fuguang and Gimhae account for 70% of total sales, and Minxin accounts for 50% of total sales. The three companies are in great demand. People in the industry believe that the association proposes to adjust the internal structure of the industry and implement the new pattern of co-production in the industry of “centralized plate making and decentralized manufacturing”. This is correct and drives the common development of the entire industry.

"Centralized plate making and decentralized box making" is the only way for the carton industry to develop <br> After practice, the carton industry must be developed. We must implement "centralized plate making and decentralized box making" for small and medium-sized carton enterprises to produce and develop together. The principle of common benefits. Strong companies engage in corrugated board production lines to play the role of advanced equipment. Small factories use advanced equipment to make use of their advantages to produce small-batch, multi-species products to make up for the deficiencies of the big manufacturers, so as to achieve complementary advantages and common development. Therefore, the "centralized plate-making, decentralized box-making" cooperation production pattern is the only way for the development of the entire carton industry, and it is also an inevitable trend for future development. It is not only the direction and trend of the development of the carton industry in Shanghai, but also the development direction and trend of the same industry in the country.