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According to industry insiders, most of the first-line brand flooring products have a gross profit margin of over 40%. Among them, high-end log flooring products can double their profits due to the high added value of their products. However, due to the high price, the sales space of the first-line brand floor in the prefecture market is small.
Second-tier brands are relatively low-priced, and consumers in the prefectures can afford them, so the market prospects are favored by many dealers. With the continuous release of consumer purchasing power in the prefecture market, the profit margin of the second-line flooring brand in terminal sales will be further expanded.
The middle and low-end floor has more profitable space in the countryside.
In recent years, the national policy has been steadily tilting towards the rural market of the prefecture, and the rural economy has developed to a certain extent. In particular, some of the farmers who have built new rural areas have already earned more than many urban residents. Therefore, their requirements for building materials are getting higher and higher.
Second-line flooring brand has more profitable space in the prefecture market
At present, some well-known flooring brands are not uncommon in the prefecture market. The arrival of these well-known brands has met the needs of local residents to pursue high-quality life. A brand of floor distributors told the author that the demand for flooring products in the prefecture market is now very large. Some high-priced high-end flooring will also have a certain sales volume, but the low-end and mid-range flooring products have more room for profit in the rural market.
The “market†is strong and the passenger flow is guaranteed. There is a relatively concentrated market in many rural areas, and commodity trading is carried out on a regular basis. “Marking†has become an indispensable activity for rural residents. At the market, many residents will go to the market even if there is no shopping demand. The home building materials store is located in the prefecture market. Many residents enter these stores when they visit the market, increasing the popularity of the store and expanding the sales opportunities of the store.
Second-line brands are more likely to be recognized
Most rural consumers have no concept of flooring brands. Most of them value the price and quality of the products. Although the second-line brand is less well-known than the first-line brand, it does not affect the sales of the second-line brand in the rural market, because the price advantage of the second-line brand is more prominent.
In recent years, with the saturation of the first-line market, many second-tier brands have placed their sales focus on the prefecture market. The quality and after-sales service level of second-line brand products have improved. The "good quality and low price" marketing strategy just caters to the needs of local consumers. Second-line brand flooring products are more easily recognized in the prefecture market.
Low-end products account for the largest market share
Recently, dozens of floor dealerships in a certain county market were investigated, and most dealers were found to be low-end products suitable for ordinary consumers. At present, in the prefecture market, the middle and low-end floor brands occupy the majority of the market share, while the market space for high-end products is very limited. At present, the post-80s and post-90s crowds have become the main force of consumption in the flooring market. They pursue and advocate a stylish, minimalist style of home. This style not only reflects the consumer's personality hobbies, but also does not cost too much money. The low-end and mid-end products fit the consumption concept of the younger generation.
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