SALEWA progresses steadily in China Read more>>

Since the end of 2010, the SALEWA brand officially entered the Chinese market, and has steadily progressed in terms of team formation, channel development and marketing.

In January 2011, SALEWA officially opened its first direct-operated store in China on the third floor of the new Lufthansa MALL. With its distinctive store image, beautiful shopping environment, high-quality products and attentive service, every patron can feel the global service standard of top international brands. At present, SALEWA's department stores opened in China include Lotte Intime in Beijing and Tianshan in Xinjiang. It is estimated that by the end of 2011, SALEWA will have 7 direct sales outlets in Beijing's mall channel. In areas outside Beijing, the first- and second-tier cities in the northeast, northwest, and east China will be the focus of development, and plans will be made to open more than 20 large-scale shopping malls operated by dealers. At the same time, in the expansion of outdoor shop channels, SALEWA has always implemented the company’s established sales strategy. As of April, it has been with Sanfu Outdoor, Xi'an Green Ant, Shenzhen Firefox, and Shenyang Fulante, etc. The industry leader in outdoor stores reached an agreement. Along with the successive appearance of the SALEWA (Salorain) area in a number of outdoor stores, SALEWA will also provide partners with a higher level of service in store display and product training.

After ISPO's stunning debut, SALEWA's many initiatives in marketing fully demonstrated the brand's strong investment in China's outdoor market: a strategic cooperation with the Ministry of Civil Affairs and the Mountain Rescue Team and the hiring of Zhongkun Group Chairman Huang Mr. Nubo served as a brand ambassador and sponsored Bei Da Shan Ying. This summer, the rock climbing series “SALEWA ROCKSHOW”, which the rock climbing and outdoor enthusiasts have long been looking forward to, will also come to China as scheduled. SALEWA hopes to share this rock climbing event with more people, share passion, and share. joy. In order to better coordinate with future market promotion, SALEWA official Chinese website "", official Chinese blog "blog.sina.com.cn/salewaschool" and official Chinese microblog "t.sina.com.cn/salewaschool "It has also been officially launched, which will provide a broader platform for the SALEWA brand and even all outdoor enthusiasts. In the winter of this year, SALEWA will also turn its sights to Argentina, where you will experience the passion of mountaineering skiing with the SALEWA extreme mountaineering team and experience the "Argentina - spiritual journey" together. Charm.

SALEWA's strong performance in the international market in recent years has also given SALEWA's domestic distributors a firm confidence. Sang Wei, Product Director of Sanfu Outdoor, said: SALEWA, as an internationally renowned outdoor brand, has a good foundation in product design, development capabilities and experience. As a general agent of SALEWA (China) brand, Inspiron has a professional team with many years of channel development, sales management and authorized production experience. We believe in the integrated capabilities of Inspur in the brand operation, and we are also honored to cooperate with SALEWA, a professional top outdoor brand, to bring high quality outdoor products to the consumers. Hu Yanyong, the general manager of Shenzhen Firefox, said: SALEWA has a long history of branding and is a high-end world-class outdoor sports brand that is 100% derived from alpine adventures. It is a symbol of professional outdoor use. The professional line is extremely consistent. The extensive product line allows customers to easily experience one-stop shopping fun. The integration of superb products and more stylish design elements has convinced us that the SALEWA brand is bound to develop rapidly in the future Chinese market.

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