New moon cake packaging trend this year

More than a month from the Mid-Autumn Festival, the moon cake's taste has begun to diffuse. Chongqing Evening News reporter learned from some of the city’s mooncake production companies that compared to previous years, the types of mooncakes were greedy, well-packaged, and taste-provoking. This year’s moon cake market is more popular with fresh and elegant styles.

Small package love

As a seasonal food, moon cakes have evolved into pure gifts in recent years, which has caused the embarrassment of moon cakes. Luxury packaging like solid wood not only created a lot of moon cakes, but also made moon cakes more and more away from ordinary consumers. This year, the vast majority of gift boxes in the moon cake market in the city have changed to environmentally-friendly paper boxes, and packaging has become more and more compact. According to Liu Suohua, chairman of Watsons Park, “High packaging prices do not mean that the packaging quality is high, use cheaper materials, fully mobilize all kinds of packaging factors, and pay attention to the perfect mix of packaging culture, and you can still make higher-end products. Come."

It is understood that, in addition to Watson Garden, Chongqing Hotel, New Garden, Chongqing Hotel and other leading enterprises in the city's moon cake production, almost all of the carton. Chongqing Hotel is ingenious to launch a customizable mini-installation, 4 mini-loading gift box is the cheapest one for only 38 yuan, the most expensive is not more than 90 yuan. "Now more consumers eat moon cakes just to feel the festive atmosphere, taste a taste, customizable mini-loaded moon cake allows consumers to spend less money to eat their favorite tastes, to avoid unnecessary waste." Chongqing Hotel Deputy General Manager Xiong Gengdong said.

Taste of love

The moon cakes of traditional flavors are always unable to get rid of the sweet taste. In order to cater more and more attention to fresh taste and healthy consumer demand, businesses have done a lot of homework. “Although good ingredients may not be suitable for making moon cakes, they should be used as much as possible.” Talking about the taste of moon cakes, Zhou Qing, executive director of Chongqing Xinyiyuan Food Company, represented many in the industry. The person's point of view.

It is reported that at the same time as inheriting the traditional cake path, New Gion Park has introduced a cheese moon cake with a French flavor this year. In order to ensure the purity of taste, French President Nicolas Sarkozy's Queen Chef Brunan personally prepared the filling of French cheese moon cakes, which is sweet, not greasy, and has a fragrant mouthfeel. Some businesses have injected more healthy elements into moon cakes. Yuanzu not only added fruit pieces to snow moon cakes this year, but also introduced the first moon cakes in China that contain Oligo (Prebiotics) so that the moon cakes have a similar effect to yogurt.

Promote new insights

It is understood that due to the influence of the consumption environment, the sales of crickets during the Dragon Boat Festival this year have fallen by about 15% compared with previous years. Many people in the industry are also not optimistic about the performance of the next moon cake market, which requires businesses to invest more energy in stimulating. Sales.

In order to boost and pull the consumption of the moon cake market, major businesses this year have been very real in terms of resource integration and marketing promotion. Many merchants have launched generous promotions, and Xinyi Park has also launched the "Taiwan Island Round 8 Day Tour" raffle after the Dragon Boat Festival in Thailand. In addition, in order to ensure low costs and improve product quality, Chongqing Hotel has carried out a series of resource integration. It has signed strategic cooperation agreements with Chongqing Grain Industry Group, Heavy Salt Group, Chongqing Post, and Shunfeng Express, effectively reducing Raw material purchase and circulation costs.