Mahogany furniture: simple style

Although this year due to factors such as rising timber, mahogany furniture has been under increasing pressure. However, consumers and operators seem to be immune to price factors. Recently, the local two mahogany furniture events have attracted the attention of the industry. One is the China (Lecong) mahogany furniture exhibition supported by Shunde Lecong government in the north area of ​​Foshan Shunlian Furniture City. One is the famous brand in Guangdong Province, Zhongshan. Hong Guxuan Furniture opened an experience hall in a real estate in Foshan. The experiential and peer-to-peer marketing model made the villa owners in the community “subjected”. In terms of products, the reporter noticed that although the elaborate mahogany furniture is eye-catching, the new Chinese-style mahogany furniture with simple shape, good looks and good looks is more popular among furniture buyers.

Quotes:

The market is not affected by rising raw material prices

The rise of mahogany furniture materials this year has become an established fact. On June 12th, the new CITES Convention was officially implemented, which included seven species of redwood species on the control list. Cao Xinmin, chief engineer of Zhongshan Redwood Furniture Engineering Technology Research and Development Center and famous mahogany furniture expert, introduced that 7 kinds of trees are listed on the control list, which will definitely cause the price of terminal mahogany to rise. At the same time, Vietnam's rosewood exports raise taxes by 200%.

Mr. Lai, the owner of the local mahogany furniture living museum, told reporters that the price of the Shenzhen Guanlan timber wholesale market has fluctuated greatly and the price has become higher and higher. The reporter visited the market and found that from around May 1st, the price of high-end mahogany furniture dominated by sour branches has increased by 15% to 25% compared with the same period of last year. However, the price of medium and low-end rosewood remained stable.

In addition, during the interview, some dealers of the Shunlian North District Furniture City, where the local mahogany furniture is the most concentrated, reported that the sales of mahogany furniture were also better this year. Consumers did not abandon the purchase due to the price increase factor. “Because of the mahogany furniture, especially the high-end mahogany furniture, in addition to its practical value, it also has a certain collection value, which is loved by many owners.” said a person in charge of the furniture. Some designers also said that after the wave of various renovations, Chinese decoration has come back. In the eyes of these owners, Chinese decoration is also the most eye-catching and environmentally friendly, and it takes a long time to use.

Marketing:

Furniture expands into the community

In the case of good sales, dealers are also exploiting sales through various channels. Recently, there have been two exhibitions of redwood exhibitions in the local area.

Last weekend, the China (Lecong) mahogany furniture art fair was held in the Shunlian North District Furniture City, and the classical Chinese furniture on display was very eye-catching. The reporter saw at the scene that the unveiled exhibits included a rare huanghuali single-seat sofa set, a red sandalwood carved national treasure panda throne, and a red sandalwood inlaid pear shadow wooden official hat chair. There is a dexterous and delicate style of the Soviet style, a clear-cut style of arrogance, and a wide-style west wind eastward; in addition to the furniture carving art of Xianyou, you can also enjoy the more elaborate silk crepe sandal carving, which is The collection of furniture is very popular in the collection industry. Visitors can taste the style of home furniture in different dynasties and different regions.

Also last week, Zhongshan Hongguxuan Furniture opened an experience hall in a villa complex in Foshan. Mr. Lai, the dealer of Hongguxuan Foshan, puts on the furniture worth 300 million yuan and provides it to the real estate for free. The reporter learned that the only one in Foshan that opened the store into the community. The reporter visited and found that the furniture in this experience pavilion was dignified and elegant. There is a tea table in the study room, a mahogany bed in the bedroom, a mahogany sofa in the living room, a TV cabinet and even a fruit box made of mahogany furniture. The whole person is surrounded by dignified and exquisite taste. This experiential, peer-to-peer marketing model has made villa owners in the community “subjected”.

Product: Simple and beautiful, the new Chinese style is loved

Mr. Lai introduced that a certain experience hall is mainly based on new Chinese furniture. While paying attention to aesthetics, it also pays attention to practicality. On the day of opening, it ordered six sets of furniture, and the sales were good.

By visiting the exhibition and the market, the reporter also found that traditional mahogany furniture is more rigorous in craftsmanship, especially in engraving, but too complicated carving will increase the price of the product, and sometimes it will produce aesthetic fatigue, so most home furnishing buyers still The new Chinese-style mahogany furniture is simple and looks good and looks good. "My family doesn't like too much carved things, it's hard to take care of. Buying mahogany furniture is to sit comfortably." Mr. Li, who just bought a set of mahogany furniture, told reporters.

In fact, the new Chinese mahogany furniture is just a vague concept. The outstanding feature of the new Chinese style is that it does not pursue complicated carvings and only adorns the necessary positions. Take a set of Lanting order sofas in a mahogany furniture store as an example. The back of the chair is made of water-like carvings according to the wood grain. In addition, tea tables, chairs, etc., only make a little auspicious decoration on the outer side of the armrests and tables, but it makes people feel very angry.

Tips:

Maintain according to the season

Mahogany furniture is a delicate variety of solid wood furniture, and maintenance should be based on the season to give it different maintenance.

Spring: Spring is the most suitable season for mahogany furniture maintenance, and it is the best season for furniture “sizing” (pasting). In the spring, you can use beeswax to wax and carry out a full maintenance. Walnut oil is not recommended for the maintenance of mahogany furniture. When wiping, first remove the dust from the furniture surface and wipe it with a clean soft cotton cloth.

Summer: The summer is moist and humid, and it is easy to mold. Therefore, it is necessary to open the air conditioner to dehumidify frequently, reduce the moisture absorption and expansion of the wood, and avoid the wet and deformation of the structure of the concrete and the seam. Newly purchased furniture should not be waxed. Never use a damp cloth to clean the furniture and prevent the furniture surface from getting wet.

Autumn: The autumn is high and cool, and it is the best season for mahogany furniture maintenance. The maintenance method is basically the same as that of spring. Hot wax once and often use “soft and hard” method to wipe the furniture.

Winter: Dry in winter, don't put it near the heating, avoid the indoor temperature is too high, it is generally suitable to wear a sweater indoors.

In the spring, autumn and winter seasons, the indoor air should not be kept dry, so that the indoor humidity is maintained between 25% and 35%. In addition, the four feet of the furniture legs can be wrapped with plastic cloth, and a piece of absorbent sponge or foam is placed in the plastic cloth to replenish the furniture. This method is superior to the measures of placing the fish tank or the water basin beside the furniture.

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