Li Yanling: Seize the opportunity of transformation and enhance the regional value of the brand

Li Yanling: Seize the opportunity of transformation and enhance the regional value of the brand

Moderator: Today, we are also very fortunate to have the two media leaders, Sina Home is the first time to contact us, to Shengfang, thank you very much, gave us some publicity and reports, this event Live broadcast, today's Ms. Li Yanling is the editor of this section of Sina Home, please ask Ms. Li to say a few words.

Li Yanling: Hello everyone, I am from Sina Home Li Yanling, as the host said, Ann said, I am the first time to win the Fang, in fact, a few days ago, the propaganda staff contacted me and said that I It’s Shengfang’s, can you please come over and do a live report, because I haven’t heard of Shengfang before, I think it’s similar to places like Guangdong, Foshan and Dongguan. I want to go to Guangdong a little far away. Later it was said that it was from Hebei.

I came here today because I came late and looked at it briefly. I feel that our characteristics are very clear. There are some core points worthy of going to the public, communicating and communicating with consumers, or some of them are competitive. Something, I just talked with Teacher An. We are specializing in one type of furniture and metal furniture. This type is very concentrated.

Many of the guests just talked about the brand. I just talked about this example. I want to say that Shengfang is an industrial base. As a regional brand, its brand awareness is not enough in the large industrial base of furniture. Because I am a media person who has been in the home industry for about five or six years, and relatively long time media people, I have not heard of Shengfang, I believe that many media friends around me have not touched the brand in this region. So today, we are here to say that we are doing this very well. This is a very good event. In the future, we will have more systematic planning, more awareness of brand communication, and more. The media, more powerful media come in, understand our Shengfang, learn more about the brand value of our region, and learn more about our company, which is very beneficial to the production and development of enterprises in this region, including the spread of future goods. This is the first point I want to talk about, the value of regional brands.

Let's talk about brands, corporate brands and product brands. Just now, I heard that the guests mentioned that there are more than 1,000 enterprises here, and the average value of production is about tens of millions. As a company, this output value needs to be developed. Under such circumstances, how to become a strong brand. In recent years, everyone has seen that the news of real estate macro-control has brought very negative news to furniture companies. Everyone has seen that the market is shrinking now, no one buys furniture, then what should we do, our company must slowly Shrinking and even a big crisis, I think this situation, if we think in turn, is an opportunity for many companies, a crisis for some companies, but an opportunity for a strong enterprise, or a large enterprise, is a The process of mergers and acquisitions, restructuring, upgrading, transformation and transformation. Therefore, I have specifically agreed with the sentence that I wish to say. Please take this opportunity. He uses the word opportunity instead of the challenge.

I think the impact of macroeconomic regulation and control on our furniture industry. If the company has long-term planning and strategic considerations, this should be a good opportunity. It is necessary to quickly improve its internal strength and quickly expand its own business and become stronger. This is a very good opportunity.

Speaking of the brand of the company, I think it is more to understand it as a value. Now everyone is starting to do production, and more of them think that they are manufacturing companies. I want to develop rapidly in the market of our products. In the tide, we have to change our identity, from the manufacturer to the circulator. We are not only a production enterprise, but also a circulation enterprise. We are going to produce not only products, but also products. From product to product, I think the core thing is the brand. I heard that I have been talking about it for a long time. I am talking about the brand of the company. I think he is the embodiment of the company as a practical practitioner. I value the corporate brand and consider the strategic value.

As a media person, I also fully realize that brand is a very good symbol of communication between business and consumers. It’s like, for example, today’s An’s teacher is sitting here. Everyone realizes that this is a very senior teacher in the industry. His personal brand is his name. His name is not only a name, but also his personal positioning. Is a symbol of his status in this industry. I think if every enterprise says that it attaches importance to corporate brand, the first thing to do is to consider what kind of positioning this company should be in this industry. I should be in the high-end, terminal or public brand, first of all have a clear Brand positioning, based on this brand positioning, we will do strategic planning, build, and then better communicate with the media, spread, communicate with consumers, if there is no basis, we spend money Advertising, or doing some communication, without systemicity, may eventually scatter or consume these inputs. Today I want to emphasize that as a media practitioner, I also hope that our company is on the road to branding. Time should start from the beginning, have a holistic consideration, have a systematic plan, then do the delivery, do this communication. This is a topic I want to talk to you today, thank you!

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