Just need to decorate and choose Novi's wardrobe

[ Chinese wardrobe network ] is about to enter May, which means the peak of home decoration is coming. The major custom home brands are preparing a variety of “big meals” during this peak season, and consumers are also picking up their sleeves to prepare for “opening”. For consumers, as the last concentrated promotion period in the first half of the year, decoration to buy furniture, May is a good choice.

The Novi family, which has been paying attention to the mass consumer market, has been firm and calm during the period of “stagflation” in the market. The head of Novi's brand said: “As of now, the wardrobe store has been somewhat tepid, but rigid demand has always existed.” He explained: “Buying a house to get married, changing a big house to improve living conditions, these are often parental interventions. The decision on the family, so the consumption capacity of rigid demand can not be underestimated, and this demand will be in any market environment, which determines the continued prosperity of the mass consumer market."

Consumers are becoming more rational, product cost is the key

Looking at the current wardrobe market, the May 1 promotion war has started in advance. In order to compete for the market share of May Day, each wardrobe company may launch its own "fist product" or play a "promotional combination boxing". "The top ten brands of China's overall wardrobe " Novo's manufacturer said that the current market is not a price market or a high price market, and the cost-effective products can win the hearts of consumers. Therefore, the Novi family constantly innovates and upgrades in function and appearance, meets the requirements of modern people's homes with a more humanized concept, and maximizes the benefit of consumers, and starts the tough battle in May. For consumers, good quality and low price are the key. After all, for most consumers, saving money and buying good things is king.

Picture: Novi's tatami series, super cost-effective, can be used as bedroom, study and chat room

Mr. Wu believes that buying furniture is not a casual purchase. It must be in line with its own decoration style, and it must be green and affordable. Therefore, it is not easy to buy such a suitable thing in a day or two. "At noon yesterday, I turned to the furniture store, and I saw the first-line brands such as Sofia, Haola, Ou Pai, Novi, etc. The clerk told me that the May Day promotion will come out tomorrow. Let's compare it and find a cost-effective one. It’s fixed, so that you don’t have to worry about it and buy it again.”

There are not many customers like Mr. Wu. Ms. Li said that she would compare 3-4 brands, products and offers in the coming week. "Of course, you can't just buy some low-quality ones." She said that nowadays they all emphasize that shopping should be the most cost-effective, and they will make more comparisons.

Novi's May product promotion locks just need to decorate a family

It is worth noting that from the current consumption trend, the just-needed consumption has gradually become the mainstream, and consumption is more rational, with the trend of “increased customer volume and lower customer unit price”. Therefore, for the custom home brand, today's marketing activities not only test the brand's preferential strength, but also test the brand influence, a single discount gift does not guarantee the success of the marketing campaign. Novi's family refused to play promotional gimmicks, play digital games, play shoddy, and provide consumers with real quality products, and constantly strengthen marketing innovation, breaking the traditional marketing methods and promotion rhythm.

If you are just a consumer, you are planning to take advantage of the “Music” machine of the May 1st market, and get the building materials and furniture needed for decoration once. The top ten brands of China’s overall wardrobe “Novi Home” is a good choice, with super cost-effective explosions. The fastest three-day shipping period, five-star after-sales service guarantee and other advantages, "we must really give consumers benefits, either directly to help them save money, or to deliver durable and durable products to thousands of households. "The head of Novi's brand said so.

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