Infiltrating Chinese culture and expanding the second largest market in Asia

In the Chinese cosmetics market, the mid-to-high-end market is basically occupied by foreign and joint venture brands. L'Oréal, Procter & Gamble, Shiseido, Estee Lauder and other international giants have formed an oligarchy. Along with Chinese consumers' awareness and awareness of the daily chemical industry, more and more consumers are paying more attention to safe, healthy and effective nursing methods. Recently, Estée Lauder chose China's supermodel Liu Wen as a spokesperson, and was referred to by the industry as "a wise move to deepen the Chinese consumer group."

Despite the global economic slowdown and financial crisis in 2008, the total sales volume of China's cosmetics market last year was still as high as 80 billion yuan. At present, China has become the second largest cosmetics market in Asia and the eighth largest in the world. The industry branding competition has taken shape.

A few days ago, Estee Lauder chose Chinese supermodel Liu Wen as his spokesperson, and was regarded by the industry as a wise move to tap the Chinese market. “China’s high-end brands are far from rich, and there are still many blank spots in the market.” Industry insiders believe that choosing the image spokesperson from China is one of the best ways to approach Chinese consumers.

More opportunities in the high-end sector

China's high-end cosmetics market is divided into three poles: the influence brand marked by DIOR and CHANEL, the mature brand marked by Lancome and Estee Lauder, and the new brand marked by many brands such as POLA, sisley and CPB. China's high-end brands are far from rich, and there are still many blank spots in the market. Therefore, although the competition between the three poles is becoming increasingly fierce, it has not yet reached a feverish level compared with the mass cosmetics market. This status quo also gives the high-end field more opportunities.

Estee Lauder's Chinese Dream

Since the beginning of this year, Estee Lauder 's net sales in China have double-digit growth, faster than other regions. As a new marketing strategy, Estée Lauder chose a new international spokesperson - French supermodel Constance Gabronsky and Chinese supermodel Liu Wen. Their first advertisement will be unveiled this month.

Esther Lauder, senior vice president and creative director of Estee Lauder, said, “The Estée Lauder has been dedicated to discovering the beauty that reflects the spirit of the times, and Constance and Liu Wen are representing our time. Their beauty has quickly caught the attention of the international fashion and beauty industry.” Jane HertzmarkHudis, global president of the Estée Lauder brand, said, “The unique style and confidence of the two models explains Estée Lauder’s modern understanding of the beauty without borders.”

TIPS

About Liu Wen

Liu Wen is from Beijing and is the brightest fashion star in China. Her supermodel career began in the Chinese version of Vogue and Harper's Bazaar. In the spring of 2008, she appeared on the show floor of Chanel and Jean Paul Gaultier, and has since entered the international fashion world, frequently appearing in New York, Milan and Paris. The world's top photographers Patrick Demarchelier, Mario Sorrenti, Terry Richardson and Dan Jackson have all worked with her. Recently, she appeared on the cover of the Chinese version of Vogue, and she can always see her beautiful figure in the French and Japanese versions of Vogue.

2010 South Africa World Cup

ECCO limited edition shoes dazzling debut

In 2010, the World Cup in South Africa, a sports event that makes fans infinitely happy, is destined to stage the infinite heroic and passionate on the pitch. When the global fans fully participate in the World Cup, the world-renowned footwear brand ECCO specially designed a limited edition World Cup leather shoes. This football-based leather shoe will be sold at ECCO stores around the world as the World Cup kicks off. Two football fans, ECCO designers Niki Taestesen and MarkRoedel have created this memorable shoe for all football fans, combining sporty, design and casual style. A total of 6,000 pairs of limited edition World Cup shoes will be sold in ECCO stores around the world. The unified price in mainland China is RMB 1999. Customers will also receive a free ECCO Limited World Cup Commemorative T-shirt for each pair of shoes purchased.

"Hong Kong·Design Gallery" set up Taobao shop

Recently, the Hong Kong Design Gallery, established by the Hong Kong Trade Development Council (HKTDC), established Taobao Store (). In recent years, the HKTDC has actively promoted Hong Kong's premium brands and original designs to mainland consumers. It has hosted large-scale fashion shopping exhibitions in a number of Mainland cities. The response has been extremely enthusiastic. Mainland consumers can experience Hong Kong's most fashionable without leaving home. The trend of life.

The products sold by the "Hong Kong·Design Gallery" online store are mainly divided into four categories: fashion apparel, jewelry watches, home life and gift stationery. The first batch of online products include jewelry brand Chow Sang Sang, CosiModa, fashion watch 2Can, Vidus Vader; clothing brand AscotChang Shige, Sugarman; high-quality ceramic tableware "Love Tao · Le", creative home boutique "SURA Guao", and Kas Duke crystal furnishings, etc. In addition, the cartoon characters ANDOX&BOX (Anza and Black) designed by Andy Lau and the famous Hong Kong designer PrudenceMak's ChocolateRain will appear in the "Hong Kong Design Gallery" online store, designing exclusive product gifts. Customers who shop online.

Benefit Ace products

A new solution that makes your skin look fine, smooth and oil-free! Dr.feelgood is colorless and light, with pores and fine lines to make the skin smooth and smooth. The vitamins C, E and A in the formula can protect the skin, resist external irritations, strengthen the skin's resistance and make the skin healthy; magical oil control effect, the skin keeps silky satin and not easy to shine. It can be applied directly to the skin or after applying makeup. It can be used in the local T area or the whole face.

Tips for use: Use the sponge puff attached to the product to spread the cream on the face, especially the areas with large pores or fine lines.

Suggested retail price: RMB 330 / 24g

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