How to become a successful window graphic ad

Windows graphic advertisement is an indispensable key method in outdoor advertising. How to use each window glass to make it an effective advertising and publicity means is an issue that advertisers and inkjet companies should fully consider.

Focus on the following points, whether it is from the design level, the print level or the installation level, will have a positive effect.

Communication before design

In order to ensure customer satisfaction, it is recommended that inkjet companies communicate and cooperate with customers. Once the inkjet company understands the visual effect that the customer's window graphic wants to achieve, whether it is installed indoors or outdoors, the required display life and its mobility, the inkjet company can concentrate on choosing to build on their existing An ideal window for printing technology.

The two main aspects to consider in the design and printing of window graphics are viewing distance and information display. The key is to conceptualize how the window image will look after installation.

The factors to consider are the height of the building and the distance the window will extend, and how far away people should be from viewing the image. The person watching the picture can stand on the sidewalk, look up at the sky on a large multi-storey building, or stand in the parking lot to see a horizontal line of sight.

The distance between information and vision is closely related. It is necessary to understand where the graphic will appear seams during the printing process, and whether any overlap will occur. If a seam appears in the wrong position, the size or information of the graphic may change accordingly.

Capture popular colors

Windows graphics capture people's attention, which is achieved through the design and use of popular, stable, brightly colored prints.

Inkjet companies need to get enough color on a transparent film that doesn't have excessively saturated ink, and strike a balance with fashion. Inkjet companies should be well prepared to use the same materials to print samples, verify that the prints use the correct ICC profile, and provide acceptable color output options.

One thing you need to consider is whether there is a viable feature file for the printer/RIP/material combination. It is recommended that the inkjet company do a good job to see if there are any property files that are suitable for the material; consult your media supplier to find a viable feature file.

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