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Today, with the rapid development of the Internet, new technologies such as cloud computing, big data applications, and O2O e-commerce have emerged, and the demand for payment for commercial management of users has become increasingly strong. Baidu, Tencent, Alipay and other networks are also intervening in the cash register market. Free delivery of third-party payment features to small stores, as well as a new generation of embedded POS with cloud computing software, completely overturns the traditional cash register market sales and profit model; on the other hand, e-commerce The rise has opened up new sales channels and models for cash registers, which has intensified market competition in the cash register industry. How to deal with competition and changes in the new era?
Try to work with e-commerce
China's economy will continue to develop steadily, and the cash register industry will still have a large growth. Brand-name manufacturers and medium-to-high-end cash registers will have more growth opportunities and maintain smooth development; e-commerce will further rise, low-end cash registers The traditional sales will be affected to a certain extent, the competition will be more intense, and those low-end cash registers that can be updated and developed, fashionable, beautiful, and good quality will have more advantages in the competition; embedded POS will further develop, the quality of the motherboard The improvement of the price, the reduction of the price, and the practicality of the software will be the decisive factors for the development of embedded POS. The marketing model needs to be explored in practice, relying on the vast number of dealers and developing more sales channels. The main way to expand sales.
Network operators are intervening in the cash register market. The impact of the mobile Internet on the cash register market must be brought to our attention and attention. Even if they are involved in large-scale intervention, hardware production and after-sales are inseparable from manufacturers and distributors in the industry. Business. Therefore, cooperation with online merchants is a win-win development path. Any business activity is inseparable from services. From free service to fee-based service is an inevitable trend of social development; therefore, dealers must improve service quality, have scale of service standards, and let free services naturally transition to fee-based services.
There is no doubt that the combination of software and hardware can reduce costs. For a long time, software and hardware have been separated. Most of the vendors are short-term cooperation at the commercial level, and each has its own interests. Through the integration of software and hardware integration, the cost can be minimized and the majority of users can get the maximum benefit.
Soft and hard integration also solves the problem that mismatch between components can affect performance. Engineers and developers will debug and optimize every detail when developing an all-in-one machine to ensure that the all-in-one product can achieve the best combination of hardware and software. Today's Apple products, whether hardware or software, have a one-to-one user experience, and that is because Apple's closed policy has made hardware and software highly unified, which has been a huge success.
Nowadays, the fashion trend of soft and hard integration has already blown into the retail industry, and the soft and hard integration of the cash register system is an inevitable development trend. To create an ecosystem of integration of terminals, operating systems, applications and services, they complement each other and are inseparable, so that enterprises are more competitive and have more voice in the industry chain.
Products with business management, settlement of cashiers, and diversified payment functions will become rookies for paying expenses.
Through the online and offline interactive links and member management system and diversified payment methods, the company can quickly and efficiently help the O2O closed loop. When the consumer completes the offline payment, the information flow generated by the payment behavior will be transmitted in the closed loop, effectively transmitting the user consumption behavior to the O2O e-commerce, thereby completing the online and offline consumption information check; The analysis of a large amount of consumer data forms an effective analysis of user habits, thus providing an effective support for businesses to improve the consumer experience.
This method can integrate online and offline customer resources to achieve a comprehensive marketing model. While grasping the development trend of retail, catering and other industries, it is closer to the individual needs of customers, and its leading mobile cash register technology and financial POS. Organically combined. Inject new attractions for retail and catering, enrich payment methods, fully optimize the shopping experience, and create a new business profit platform.
Cloud POS: The Foundation of Internet + Finance
The development of China's retail informatization has changed from the previous extensive to the intensive development. Cloud POS can make the current user have a better experience, and can use the product better, faster and easier.
In the second half of 2015, Wanda established a financial group to promote Internet + finance. Its core has the following three points:
First, speed up the grasp of business cash flow entry
Now Wanda has hundreds of thousands of merchants in the country, holding more than 100,000 cash registers, but it is not enough. The reason why Wanda is a light asset is to accelerate the development of Wanda Plaza, cover more cities, and help Wanda E-Commerce and Wanda Finance to acquire more cash flow from merchants.
Second, subvert the traditional financial model
More than 95% of Wanda Plaza are small and medium-sized businesses, and they generally need credit support. Mastering the cash flow data of each merchant, for each merchant that needs a loan, it can provide a loan amount according to its cash flow situation, no collateral is needed, and the loan is directly issued to the merchant. Loan recycling methods are also innovative, and may not be repaid on an annual or monthly basis. For example, a one-year loan is divided into several repayments, and each collection is automatically debited through the cloud pos machine.
Third, make full use of big data to engage in online finance
Not only saves costs, increases profits, but also has unlimited space. If Wanda develops to millions of businesses and each has 1 million credit needs, Wanda Finance is a trillion scale. By then, the annual passenger flow of Wanda Plaza will reach more than 10 billion, with more than 500 million members. If 100 million of the 500 million members have consumer loan demand, each person will borrow 10,000 yuan, and they can create a trillion-scale business. In this way, Wanda Financial does not build a physical store, it can also be large enough.
Wanda's case provides a new idea, which is not only an innovation at the hardware and software level, but also a business model innovation. Traditional POS machine manufacturers need to adapt to this round of Internet + wave.
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