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They all said that "the wool is on the sheep". In the promotion battle of the major home stores in the National Day this year, not only the profit-making part will eventually be counted on the consumers, but even the merchants in the store will not be spared. Some merchants have had to play with the "hiding cat".
This year's National Day, from Ginza home, Red Star Macalline, Europe and Asia to East Asia home, the provincial city's major home stores are all in full swing to engage in "multiple profit", such as Red Star Macalline to the store to consumers who give a gift value of 800 yuan For the coupon, there is a cash rebate of at least 10%. Ouyada Home also claims to let the millions of consumers cash back and have a shopping lottery. The most violent, non-East Asian home, as long as the consumption of thousands of dollars can enjoy the winning rate of 100% lottery cash back activities, 1,000 yuan can get a maximum of 4,999 yuan cash back, and at the same time can receive a value of 199 yuan to Household appliances ranging from 4,999 yuan. The East Asian home staff said that the offer was completely made by the store, and it was not related to the merchant offer and did not conflict.
However, for all kinds of profit, the home dealers in the store did not agree. A certain brand of wooden door sellers in East Asia told reporters that "the most basic 10% cash back, the store will be deducted from me, only 10% or more. The current expenditure is only borne by the store. Even the appliance for the home appliance lottery should be costed at 2%.†The reporter learned from East Asia Home on the 3rd that there is only one person in the morning who has a lot of money to participate in the cashback draw. Up to 499% of the cash back, more than 80% are 10% of the minimum discount cash back, that is, the money must be borne by the merchant.
Ouyada Home, a brand of home merchants, told reporters that in order to make up for the cost pressure of the store and the merchants to make double profits, the original sales price of the new customers who ordered furniture during the National Day period was even slightly raised, only for the old customers who booked before the National Day. Let profit.
In addition to raising the price, some of the merchants who can't bear the price of the store, but also use various methods to avoid the store to make profits. For example, a brand of wood flooring dealers in Ginza home told reporters that due to the measurement of the installation workers' National Day break, during the “Eleventh†period, customers can only pay a small amount of deposit to lock in the holiday preferential price, and it is impossible to measure the full amount during the holiday and participate in the cash back of the store. Lottery offers. The Ouyada home cabinet business said that for the part of the final payment during the National Day, it does not participate in cash back.
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