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Environmental protection is a popular topic in the home furnishing industry in recent years. Especially in the impact of real estate policies, the competition in the home furnishing industry has become hot, and environmental protection has become a major weight for various businesses to enhance their market competitiveness and brand strength. The reporter visited the market and found that there are many qualification certificates in some home stores or brand stores to prove that the products are environmentally friendly or of high quality.
Industry experts said that the environmental protection certification of the furniture market is now mixed, and some brands or stores are not allowed to purchase certificates issued by commercial organizations to confuse consumers. At present, the most authoritative certification of domestic furniture products is “10-ring certificationâ€. If the consumer is confused about the various certificates, they can directly check the product quality inspection report to determine whether the product is environmentally friendly.
Visit: a number of certificates for a brand
Recently, the reporter visited a number of large stores or brand stores, and found that when the sales staff recommended products to customers, they would focus on the environmental certification issued by the brand.
The reporter concluded that these certificates include quality system certification, China famous brand, China-style environmental labeling certificate, green selection recommendation, ISO94011 environmental certification and so on. Most of these certificates are written in Chinese, and some brands can even provide relevant certificates in English and Japanese.
Some malls will make these certificates into plaques and hang them on the walls. Some brand stores hang up a dozen certificates. The reporter found that many plaques did not indicate the issuing authority. According to shopping mall shopping guides, these environmental certifications are both domestic and international. There are both national and local levels. There are both environmental certification and quality certification. Certificates are issued by government agencies and have certain authority.
In a furniture brand store, the reporter saw a brand of “customer satisfaction unitâ€. The person in charge of the brand said: “The issuing unit is Foshan Quality Management Association.†In Lecong, a children’s furniture brand store, the shopping guide took Three certificates, one domestic, one European, one written in Japanese, told reporters: "Our products are absolutely environmentally friendly and can be exported to Europe and Japan with strict quality requirements. This is the local issue to us. Environmental certificate."
On the Greenview Road, some wardrobe store shopping guides also pointed to the "10-ring certification" logo, told reporters: "The substrates used in our plates have reached the national E1 environmental standards, and obtained the national ten-ring certification."
Consumer: fake is difficult to distinguish
What kind of reaction does the consumer have for the environmental certificate recommended by the merchant? "It is not clear." The reporter interviewed 10 consumers in various stores, and 9 consumers said so.
"Maybe some merchants want to buy a selling point or a gimmick, take the product overseas to register an environmental trademark, and write a certificate written in a foreign language. It is difficult to distinguish." Consumer Huang wants to buy an international brand of children's furniture, but the brand Several certificates were provided to make her look dizzy.
When the citizen Xiao Liu chose the furniture, he was fainted by the environmental certificate introduced by the shopping guide. He smiled: "After going to the store, listen carefully to the introduction of the merchant and let them show the certificate. Go back online. Check to see how authoritative these certificates are.
"There are consumers who say that they are unclear. They use the soil method to smell the smell of pungent. More consumers say that choosing a big brand will be relatively reassuring, and the problem will be smoother.
Another citizen who buys furniture, Xiao Zhou, is engaged in furniture-related industries and has a better understanding of environmental certificates. However, he said that even if there is a certificate, he must go to the site for inspection. "Certificates are generally provided by the manufacturer, and a batch of samples is issued with a certificate, so the same batch of products may not be of the same quality. In addition, after the product arrives in the store, the dealer may be shoddy and may take other The product pretends to be a branded product," he explained.
Reminder: If you don't understand the certificate, look at the quality inspection report.
Li Zhirong reminded that if consumers really can't understand the various certificates, one can distinguish the advantages and disadvantages of the products themselves. The second is to trace the source directly through the "product quality inspection report" of the furniture to understand the quality and environmental protection of the products. "Any kind of certification must be issued after the test product reaches a certain standard." He explained that the test report will clearly indicate the details of the furniture material, formaldehyde content, etc. This is to prove the environmental protection grade of the furniture product. The best file.
In addition, the current false detection reports, expired test reports, and altered test reports on the market are not uncommon, and consumers must be careful when viewing them. If the consumer is still not worried after viewing the test report, you can remember the number of the cover of the test report, and call the quality inspection station to inquire about the product, including the unit, brand, and conclusion.
Expert: Domestic environmental certification "10 ring" is the most authoritative
The reporter learned that the current furniture market has not yet perfected the national standard system, and industry standards and local standards are in line. The furniture industry has relatively wide environmental protection certification. Various products have different standards due to different materials, such as solid wood furniture, sheet furniture and gauze furniture. According to poor calculations, these certification standards are no less than ten kinds, and each has 10 to 100 rules.
"So many certification standards, not to mention the average consumer, is the old rivers and lakes that have been in the furniture market for many years. This is also a mess." A brand sales manager even revealed to reporters that this is one of the behind-the-scenes pushers of environmental protection certification. .
Li Zhirong, the executive secretary of Shunde Furniture Association, told the reporter that the highest environmental green certification in China is the environmental label of China, commonly known as the ten-ring mark. This mark is a green certification authorized by the State Environmental Protection Administration and the only authoritative environmental protection issued by the government. Product logo. In addition, in many certifications, the ISO9001 quality management system is the national mandatory basic certification, which is the access ticket for building materials to enter the market. The country will inspect the products every year.
Generally speaking, the inspection report issued by the government department or the environmental protection certification will be more authoritative. Other certificates do not exclude shopping malls or brands from buying from commercial institutions. Some English and Japanese certificates may be test reports of products exported to foreign countries. These reports only correspond to the products produced by the batch, and do not correspond to all products of the brand, and cannot be used as environmental certificates for products.
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