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Chen Xiao built a household goods store or opened in May, and has been the owner of Yongle Electric for 10 years. The highest professional manager of Gome in 4 years has appeared in Shanghai. Chen Xiao said that when a person leaves the start-up period, he has certain wealth. After that, the self will be 'bleached', the most important of which is the social responsibility of an entrepreneur when he is doing business.
According to informed sources, Chen Xiao entered the investment field, and the first project has finalized the household goods industry. The first store is expected to open in Baoshan District, Shanghai in May. In addition, Chen Xiao revealed that another area of ​​investment he is optimistic about is health care products. According to the report, Chen Xiao has decided to invest in the development of the household goods chain retail industry since April last year. Relevant companies are in the process of preparation for the investigation. After the Spring Festival this year, the company began recruiting and has formed a team size of more than 60 people. The first store is expected to open in Shanghai in May this year. Liu Buchen, a researcher in the home appliance industry, said that Chen Xiao’s investment in the home furnishing industry is normal, because the home chain is similar to the home appliance chain profit model. Chen Xiao’s 20 years of retail experience, contacts and strong capital make him more successful than others. Previously, Suning-related executives told this newspaper that the future professional 3C chain retail industry will be integrated with other related fields.
In fact, before, Suning Appliance and Gome have expanded their business scope. Where can Eslite enter the furniture industry to reverse the tide of furniture online shopping? Allen Ai Ni children's home general manager Yu Lei Weibo revealed that Vanke Eslite will enter the furniture market. In the general concept of consumers, the furniture placed at home is a big one. Just look at the beautiful pictures, don’t sit up and try it yourself, and can’t produce a trustworthy personal feeling. Can this move change this inherent Consumer thinking, the popularity of furniture online shopping is open to discuss. On the evening of April 6, Allen Ai Ni's children's home general manager Yu Lei Weibo revealed that Vanke Eslite will enter the furniture market and predict that Vanke is likely to be the first B2C company with a market value of more than 10 billion US dollars. Vanke Eslite started its business as a men's shirt. In 2009, it began to expand its product line. The current product range covers men's wear, women's wear, children's wear, shoes, home and accessories.
At the end of 2010, Vanke Eslite has completed the fifth round of financing, and the current round amount exceeds 100 million US dollars. This round of financing did not introduce new investors, but was led by former investors to create a source, additional investment such as IDG, Saifu, Tiger, etc., which will be used to enhance the user's shopping experience, expand market share, and accelerate logistics and warehousing. Construction, increase product development, IT technology construction and talent reserve. Chen Kecheng, founder and CEO of Vanke Eslite, also publicly stated that he will publicly offer shares in the NASDAQ market in the future, but did not disclose the IPO timetable and the amount of funds raised. As early as March 28, the old year told the media that where the passengers have passed the life and death barrier, the scale will be aligned with Amazon and achieve a scale of 100 billion. Amateurs have tried their homes in the water industry. Recently, Allen Aini's children's home general manager Yu Leiweibo revealed that Vanke Eslite will enter the furniture market and sparked a heated discussion in the home industry.
In fact, in addition to Vanke Eslite, the United States, Haier and other manufacturing giants have also expressed their willingness to fully enter the home industry. This year, Midea will focus on the overall cabinet and kitchen matching market. In 2012, it will enter the whole bathroom and wardrobe, bookcase, shoe cabinet and other interior products. Midea is expected to reach 1.8 billion to 2 billion yuan in sales of household products by 2015, with the goal of entering the top three in the overall home furnishing industry. Some time ago, there were rumors that Gome Chen Xiao had officially resigned and established a household goods chain company, mainly engaged in the retail and trade of household goods and accessories, and will sell home accessories and supplies through joint ventures and cooperation with related companies. Helping this topic.
As the saying goes, the top line is not the only one, and only a real expert in an industry can have the opportunity to occupy more market share. Nowadays, the market is fiercely competitive. Every enterprise needs to be slick and not only to be innovative in its original field, but also to be more professional and meticulous and to continuously expand its industry reach. Diversify the company and seize more market share. High profits, large market, low barriers become a charm. The home industry is a promising industry because the brands are too dispersed. Yu Lei mentioned in his conversation with the reporter.
From the perspective of the furniture industry, the furniture industry is a rare blank industry to a certain extent. The market has the most recent but messy, but also does not concentrate on several strong brands and lacks standardization, unlike home appliances. If the industry is beautiful, big brands like Haier occupy a relatively large market share, leaving a small piece of cake for other companies to eat. Under such a big situation, many small businesses are bound to breathe hard and struggle. The relative average living space of the furniture industry has a greater chance of seizing the market. In addition, the technical requirements of the home industry are relatively low, and many companies in other fields often go to such industries that can look similar or relatively simple. Liu Zhengqiu, marketing director of Jianwei Enterprise Group, said: The home furnishing industry is a big cake. Its market is very broad and even exceeds the automobile industry. Everyone wants to take a share. It is a matter of course. Everyone knows the profit of home appliances. And furniture, the middle may be a dozen to dozens of profit margins. The world is full of good fortune, and the world is all good, this is the same standard in the mall. Every enterprise has come to adopt the taste of it, not to hunt for it, or even to expand the brand, it is still at the high profit of the home.
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