Furniture trade-in to restart more than half brand participation in home stores

On July 1, 2013, Beijing furniture was officially replaced with a new one. Compared with last year's first furniture trade-in, there are a total of 33 furniture sales companies participating in 33 stores, which lasted for half a year, participating in more companies and longer time.

Compared with last year, the old-fashioned work has attracted some attention. For example, the number of furniture that requires the sales of the shop to participate in the trade-in is not lower than 50% of the similar furniture. During the visit, the reporter found that the proportion of brand participation in different stores was quite different. The brands involved in the trade-in in individual stores did not fully implement the relevant regulations.

Clear price is the basic requirement

The reporter noted that, according to the requirements, the furniture sales enterprises involved in the old-for-new trade should implement unified cashier, clear price, furniture product name, manufacturer, model, price and other information to be disclosed to the purchaser, and no bargaining is accepted. The reporter saw that in the official website of the Real Home, Red Star Macalline, Lan Jingli, Jimei Home, Chengwai Chengjia Plaza and Tiantan Furniture, the brand and brand related information has been announced.

The person in charge of Qumei Furniture and Top 100 Furniture said that the policies of the old-for-new policies proposed by the government will be strictly implemented. The prices of participating products have been reported to the Beijing Municipal Commission of Commerce for filing in advance to ensure that the prices are completely transparent.

When the reporter visited the store at home and the Shilihe Shopping Mall, he found that the brands involved in the old-for-new activities had posted notices at the door, and the words “trade-in” were displayed on the product price label. According to the merchant, the price and information of the products participating in this activity have been reported, and the price is clearly marked.

Warehousing and logistics are preparing for the focus

It is understood that for the implementation of the old-for-new trade, the five companies that participated in the past can be described as familiar. According to Mei Xuhang, the director of the operation of the Real Estate Group, “After the end of the 2012 old-for-new activities, we continued to carry out the old-for-new activities of the home. In 2013, before the trade-in, we changed the activity process and rules, similar to before. Seamless implementation can be achieved when implemented."

For the newly joined companies, logistics and warehousing preparations have become the focus of preparation. According to Wu Nani, vice president of Qumei Furniture, “Qumei Furniture attaches great importance to the old-for-new project and establishes the “Old-for-new” work project management department, which is divided into customer service group, storage group and logistics group. The project department mainly deals with the service of old-for-new projects. In the implementation of post-recycling treatment, in terms of personnel arrangement, our Beijing company has 210 service personnel, and the old-for-new project department has added 30 people to follow up the project work."

Song Xiaoting, Assistant to the President of Beijing Century 100 Furniture Co., Ltd. also said: "The overall process is done in accordance with the regulations of the Commercial Committee. The most labor-intensive is warehousing and logistics. We have specially vacated a place in Shunyi Industrial Park and set up a special department. Transportation and placement of old furniture."

â– Renewal focus

New and old furniture delivery locations are not available for a fee

It is reported that this old-for-new implementation method stipulates that if the new furniture delivery location is inconsistent with the old furniture delivery location, the furniture sales enterprise can provide paid old furniture recycling service, the purchaser should pay the old furniture recycling fee, and the industry association will issue and release the old furniture recycling. The cost guides the price. The participating companies indicated that they have not received the guidance price. The implementation method of most enterprises indicates that the purchaser can send the old furniture to the designated warehouse, or negotiate with the furniture sales vendor to help the purchaser complete the delivery work, but the furniture sales manufacturer must not exceed the reference price published by the furniture association.

Among them, the actual home has published the charging standard on its official website: the fee is 200 yuan within the 4th Ring Road of Beijing, and 300 yuan between the 4th Ring Road and the 6th Ring Road. Besides the 6th Ring Road, consumers and merchants will negotiate separately. Qumei Furniture stated that it provides free pick-up service within 6 rings of Beijing for the case where the new delivery address is not in the same location as the old product address. The top 100 furniture said that because the price has not yet been informed, such services are currently not available.

Offer form may change

According to the regulations of the Commerce Commission, during the implementation of furniture trade-in, consumers can participate in the trade-in and get subsidies after enjoying the company's own promotional offers. Furniture sales companies must not use any means to restrict consumers to enjoy corporate promotional offers and government trade-in subsidies.

According to industry insiders, in the old-for-new trade last year, the Commerce Commission set this requirement. This time, I will reiterate that it is to prevent some merchants from using the old-for-new trade as a sales point. It is understood that if participating companies launch promotional activities, companies should re-submit prices to the Commerce Commission for approval and change the price of the entry system.

In this regard, the actual family said: "This provision will not affect the strength and frequency of the promotion of the actual home during the event, may be in order to better match the Beijing furniture trade-in activities, we will do in the form of promotion Some changes." The top 100 also said: "Enterprises will be cautious in the promotion activities on weekdays, not too frequent." Qumei related people said: "Beijing stores will not be affected by the activities of the market promotion season. ”

â– Market visit

Different companies participate in different brands

According to the implementation measures, the number of furniture stores participating in the old-for-new furniture is not less than 50% of the same type of furniture. In this regard, the actual home said that the actual family asked all the merchants in Beijing Six Stores to participate in this event, only a few did not participate. Some merchants also said that basically all merchants participated in the event.

On July 1, the reporter visited the Qumei Furniture Asian Games Village Store and the Top 100 International Home Furnishings Store. In Qumei, the reporter found that almost all products participate in the activities, sales staff introduced, Qumei factory direct supply price network city products will also participate in the trade-in. In the top 100, except for some specials and samples, the rest participated, and about 90% of the products participated in the event.

On July 2, when the reporter visited a shopping mall in Shilihe, he found that there were not many brands participating. The vast majority of participating brands said that in-store products participate in trade-in, the price is clear, and no bargaining is accepted. However, there are also individual brands that indicate that consumers can also participate in the event and the price can be negotiated.

The official list of the house of Xianghe was unsuccessful

In May, the Beijing Government Procurement Network announced the list of 2013 old-fashioned furniture-for-winning enterprises. In addition to the 11 companies announced this time, Beijing Dongwuhuan Xianghe Home Furnace Building Materials Mall Co., Ltd. was listed on the list. In the final list of participating companies and stores, the home of Xianghe “disappeared”. In response, the reporter called Li Yu, the general manager of Xianghe House, and the other party did not respond positively to the matter. The staff of the Beijing Municipal Commission of Commerce said that the list of winning bids is not the final list of participation, but also to be publicized during the public notice period. The enterprises and stores participating in the trade-in projects will be subject to the final list.

On July 2, the reporter visited the home and building materials store of Xianghe Home. The store staff told the reporter that at the end of June, I heard that I would carry out the trade-in and verbally promoted to the consumers, but I have not received the notice of replacing the old ones.

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