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In the Internet era, enterprises want to develop, they must devote themselves to the ranks of e-commerce, and the furniture industry is no exception. With the enthusiasm of netizens for consumption, online shopping furniture has gradually become fashionable. Because of the high quality and low price of online shopping furniture, many consumers will choose online shopping after comparison. Therefore, online shopping furniture will be the mainstream consumption method in the future, and the furniture online shopping market will also be an emerging market with great potential.
Although online shopping furniture is highly respected by many consumers, its drawbacks are also obvious. In this regard, interviewed the operation director of Chaomu Furniture, “I have encountered many consumer feedbacks that are not satisfied with logistics and transportation, and the contradictions focus on two aspects: First, regular express delivery cannot be delivered, logistics delivery quality Poor; second, the cost of delivery to the home in the last mile is high.†The director of Nestwood Furniture said so.
Furniture is different from general daily products. It has the characteristics of large volume and heavy weight. It can not use the traditional express delivery mode of e-commerce, and can only use logistics and distribution, that is, automobile transportation. In view of the generally low quality of logistics and transportation, furniture suppliers can only work hard on the outer packaging. For example, before the nest wood furniture used to be damaged due to customer complaints, the outer packaging was thickened and reinforced, resulting in a substantial increase in overall costs. Although we did not pass this cost on to consumers, it directly brought about an increase in our operating costs and a decline in profits.
The problem of excessive cost of the last mile of delivery and installation services has also slowed the development of furniture online shopping. If customers request delivery to the door, they will have to pay expensive labor costs. Because of this problem, Nestwood Furniture has lost many online consulting customers who are interested in purchasing, so we have been hoping to solve this problem and reduce the cost to a relatively reasonable level.
In view of the huge impact of such problems on the furniture online shopping market, Tmall has also tried to integrate the national service provider system and solved some problems to some extent, but in the face of high costs, Tmall can do nothing. Through long-term exploration, Nestu Furniture realized the importance of adjusting the distribution mode of furniture, and finally adjusted its distribution mode to the service mode of large logistics companies plus national service providers, and carried out the logistics quality and terminal service quality in the long-distance transportation process. The greatest degree of control has improved the consumer experience to a certain extent. However, the efforts of Nestwood Furniture will only solve the two problems mentioned above, namely, the quality of logistics and transportation, and the problem of terminal distribution. There is also a big obstacle. The problem of excessive cost has still not been solved.
If the furniture industry wants to develop e-commerce, it must solve the problem of logistics and distribution; if it wants to solve the problem of logistics and distribution, it must inevitably improve its service system. This problem is not a problem that a certain enterprise can solve independently. It is hereby called for people from the same industry to unite and jointly integrate resources for logistics and transportation to promote the long-term development of the entire industry.
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