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"Children's toys are getting higher and higher, and children are new and tired. The toys that cost hundreds of dollars can't be thrown in a few days." Dong Youjun, a young parent who lives in Chongqing's Shapingba, said with a headache that he was accidentally heard as a wage earner. There was news of toy rental, but several shops he found online had already closed.
According to a survey conducted by the Workers Daily, the “child development†of the children’s toy rental market in recent years has not been satisfactory. A 10-year-old baby toy rental platform in Chongqing has changed three places before and after. There are still very few people who know it, so far no profit. The reporter interviewed several parents randomly. Most parents thought that renting toys saves money and saves space. At the same time, there are many varieties to choose from, and the focus is on children's fun.
Nowadays, shared economic forms such as shared bicycles and drip taxis are very popular among consumers. Why do you share toys and play?
Toy rental "selling is hard to call"
At the beginning of the emergence of the toy rental industry in China, market analysts and educators pointed out that the toy rental industry is bound to brew an industry of 20 billion yuan per year in five years. From a business perspective, the children's goods leasing industry is indeed a business opportunity.
It is precisely for the huge market demand that toy rental shops came into being, mainly to rent toy goods to customers and earn rent from them to obtain profits. The concept of “returning more toys with a certain amount of money†promoted by shared toy stores is gradually accepted by more and more parents.
In a toy rental house in Jiulongpo District, Chongqing, the reporter saw more than 100 kinds of toys in the store of about 20 square meters, including puzzles, remote control, and leisure. Ms. Lin, who is preparing to rent a remote control tank, told reporters that renting toys not only saves money, but also allows children to have more choices. Buying a large point toy tank costs a few hundred dollars, and children often have no interest in playing for a few days. In contrast, renting a day is less than 10 yuan.
In the main city of Chongqing, the reporter found several stores that provide toys for children. Parents only need to pay a certain deposit, they can rent the toy home for the children to play. This new type of business that only plays and does not buy is a good thing for consumers. According to the shopkeepers, there are not many people visiting every day, and the business is in the "maintenance" stage.
At the Chongqing Toy Library Rental Store in Daping, Yuzhong District, the store manager Tan Yujie told reporters: "I started to operate a toy rental store three years ago, and the store was transferred from Nanping to Daping, from 40 square meters to 400 square meters. Square meters, now only can achieve balance of payments, the business situation is really good.
The reporter learned that this toy rental platform puts the main customer group online in order to cater to the market and facilitate customers, and the traffic of the physical store is also directed to the online. I plan to open the market with a stylish Internet + sharing economy. To this end, we also hired a dedicated team, developed an app, and opened a Taobao store and a micro store. As long as the customers in the nine districts of Chongqing's main city pass the online order, they will be delivered to their own logistics. Still, it is still not satisfactory.
What parents worry most about is hygiene.
It is understood that most of the children's toy rental stores in Chongqing implement “membership†consumption, such as gold card, annual card, season card, monthly card, etc. The amount is 500 yuan, 200 yuan, 100 yuan, and members must pay first. , then spend.
"From the price point of view, it is more cost-effective to buy at least an annual card." Ms. Peng said that renting toys is not low for low-income families, and the annual card fee of about 500 yuan a year is obviously not low. Does not match, after all, toys are not a necessity for children. For high-income families, most of them do not want to use the rent to meet the needs of their children, preferring to buy new toys.
The health of toys is the biggest concern for parents. Although various toy rental shops have adopted disinfectant wipes and UV disinfection methods, many parents still feel that they have no idea. "There is no uniform test standard for toy disinfection. Who knows if the disinfection of the store is in place." Some parents told reporters.
As the child is naughty, toy damage is also inevitable, which involves compensation issues. In the interview, for the compensation standard, each children's toy rental store is not willing to elaborate, generally claiming that only the cost price can be paid. As for the specific standard, the store usually only wishes to show it after signing a toy rental agreement with the parents. The compensation standard for toy damage is not clear, and it is unilaterally formulated by the store. It is obviously unfair to the consumers, which makes some parents retreat when renting toys.
Where is the shared toy road?
Toy rentals are cheap and cost-effective, but why not make money? In this regard, Tan Yijie believes that in the eyes of many parents, they are more willing to let their children own toys. Many parents are rather not renting. In addition, although the opening of the toy rental store is low, the toy replacement is very fast. Some high-end toys cost more than a thousand yuan. If the rent is low, the toy renewal funds will not keep up. As a result, the toy is old. The types are also monotonous, and the children are not fresh, and the business is difficult to maintain.
In this regard, experts from the Chongqing Academy of Social Sciences believe that parents are now willing to buy toys for children, most children do not lack toys, but very few parents really know how to scientifically let children "play" toys. Only by constantly improving the children's "players" and "playing" to cultivate children's interests can we really play the role of toys. At the same time, relevant departments should introduce uniform industry standards as soon as possible to regulate the business behavior of the children's toy rental industry to promote its healthy development. Relevant departments should also strengthen management and strict control to ensure that disinfection facilities are in place to prevent the spread of disease and ensure that children's health is not affected.
How does toy sharing achieve breakthroughs in the Internet + era trend? Liao Chenglin, a professor at the School of Economics and Business Administration of Chongqing University, suggested that the rental store should reduce the number of toys and control the cost; at the same time, the theme management and community management. The toys are subdivided into high-end toys, wooden toys, remote-controlled toys, etc., and different themes are regularly launched and promoted in various “small†communities, instead of being comprehensive. Our reporter Li Guoben newspaper intern Ye Qiuqiu
Source: Workers Daily
Author: Li Guo
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