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A bottle of high-quality wine is like an exquisite work of art. In this respect, the bottle and label play a decisive role. In the field of packaging and printing, the printing process of wine labels has also received much attention. The following is a discussion on the wine label and its printing process.
The wine label usually contains the name of the winery, the wine's name, variety, capacity, alcohol content, as well as the country of production, year of production, and location of the bottle. For consumers, this information is very important. The patterns on the wine labels are mostly winery logos, especially the noble logos, royal royal symbols passed down, or the landscapes and buildings of wineries. In addition, since the wine produced every year will be printed with the year, so many drinkers will retain the exquisite wine label with the production year for slow aftertaste.
A small wine label covers so much content, so how to present it beautifully? Modern narrow-web rotary printing technology can be displayed in front of people by high-tech means.
Printing of the main motif of the wine label
The main motifs of wine labels are often based on some delicate, simple and elegant patterns. For the processing of these patterns, offset printing is the most suitable printing method, because it has good dot reproduction characteristics and the ability to reproduce fine text and lines. In addition, the offset printing process has been developed very well, the supporting raw and auxiliary materials are also fully mature, and the production cost is low.
Printing of other parts of wine labels
If the text description part is very small text, and contains some anti-counterfeit miniature text and patterns, you can also use offset printing. If it is just normal normal size text and bar code, and contains some color blocks, you can consider using flexographic printing. [next]
Post-printing processing of wine
The wine label should give people a noble and steady feeling, so after printing. There will also be some post-processing. For example, in the company logo or some decorative lines, the effect of gold and silver is increased by cold transfer and hot stamping.
In addition, post-processing such as embossing, die-cutting, scrapping, slitting, and rewinding are also required for the wine label.
Speaking of this, someone can't help but ask, such a complicated process must be completed by many equipment and many people. 7 In fact, it is not true. In today's rapid development of narrow-width rotation technology, the interchangeable platform combination technology has been Ren Zhiwei of Nilpeter China Co., Ltd. Complex technology can be organically combined, and a machine can be operated by only 3 to 4 workers. This is not a myth. In Australia where the wine is fragrant, most wine labels use this combination of printing methods. Achieved.
The first color group adopts flexographic printing or screen printing, which is used to make a transparent wine label. The second, third, fourth, and fifth color groups are offset printing, which are used to print fine mesh tone patterns; the sixth color The group is screen printing for special effects; the seventh group is flexographic printing for printing text and color blocks; the ninth group is cold transfer or hot stamping to achieve the gold and silver effect: the tenth color The group is a flexographic printing color group, which is used for glazing; the subsequent color group includes embossing, die cutting, waste removal, slitting, and rewinding. Because of the platform interchange technology, various printing methods can be switched at will. In terms of process arrangement, it can be adjusted as needed.
In addition, the application of some high-tech technologies on the wine label is also inseparable from the help of modern narrow-web rotary printing technology. For example, the double-layer wine label is a model of high-tech printing technology. The first layer of the wine label can be easily peeled off, which is convenient for consumers to collect or hold it to find the same wine from the dazzling wine shops. The second layer details the characteristics of the wine and the winemaker's evaluation of the wine.
The brand name and production year of the wine are often the most attractive to consumers. If screen printing is used, the three-dimensional effect and bright and saturated colors can be obtained, which is more likely to attract consumers' attention.
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