Digital Color Printing Overview

Digital color printing has been generally accepted by the market. The quality problems that have emerged in the first generation of products have been solved by the more advanced second and third generation products. The second and third generation products not only provide higher quality prints, but also have more features.
Digital color printing is less important than offset printing because users are more focused on other benefits of digital printing, such as flexibility and print speed. Obviously, we cannot simply regard digital printing as an alternative to traditional printing, as many analysts had previously foreseen. However, digital printing not only fills the gaps of traditional offset printing, but also expands the potential of printing in communications through a wider range of applications (many application areas have not been previously seen).

When digital color printing was launched on the market in the early 1990s, it was only used for short-run printing, but now, the main uses of digital printing have been widely used, including:


Short print - 1000 copies or less, full color, even one copy can be printed.
Instant Printing - The printing content can be updated at any time according to the customer's needs (no need to re-plate), with the characteristics of short cycle, fast speed and economical use of materials.

Variable data printing - it is possible to provide high quality prints (including text, graphics and images) according to the individual or group's special requirements. This kind of printing is also called personal printing, custom printing or divisible printing.

Transfer printing-printing documents can be transmitted via a network (eg, ISDN, Internet, etc.) so that customers can output them locally (and at the customer's request).

The above four aspects highlight the main features of digital printing technology, and many other applications and changes make digital printing more versatile.


The printing technology of the information age has once predicted that printing technology will gradually die out. However, this is far from the truth. The widespread use of the Internet and other electronic media has increased the popularity of printing and publishing. With the advent of network technologies, the widely used networks, other advanced technologies and communications have all developed at an unprecedented speed; the life cycle of products has been shortened, and the public’s attention span has also been shortened. As a result, the current concept of group marketing has gradually transformed into a more explicit and one-on-one strategy. This strategy requires the company to have a strong database so that the company can understand its customers better than before. The emergence of digital printing provides a new and faster printing technology that speeds up the transmission of information. Make the degree of standardization higher.
In order to meet the needs of leading-edge printing users, today's printing and communication technologies must be able to provide instant printing and must be able to provide specific information without ignoring quality issues. In other words, customers want the printing technology to be "tailored" like a tailor, and be as timely as a network. Digital printing technology not only satisfies the quick and special goal of printing customers, but also makes up for the shortcomings of traditional printing products, and at the same time makes many application technologies possible. It can be used independently, and it can also be used as an additional technology in close cooperation with the network. For example, the product materials on the network can be easily completed using digital printing materials. The efficient digital printing technology process can fundamentally simplify the printing process. Digital files are transferred directly from the creator to the printer without the need for color separation, plate making, proofing and other pre-printing preparations. No need for film or digital plates, digital printing services focus on the customer, so its process is simple, while ensuring quality while improving efficiency. During the transmission from the computer to the printer, the integrity of the data can be maintained so that the final material satisfies the high quality requirements. Since the plate preparation process is almost completely abandoned, the printing process is simplified as if only one copy was run. These have played an important role in maintaining the consistency of full color and printing high-fidelity prints, with low cost and high efficiency.

Because digital printing is widely used in service organizations, printers, traditional copy shops and other institutions (these organizations see digital printing as an important part of their business), the application of digital printing technology has been driven. Every day, many users in the world are continuously enriching the meaning of printing and using digital printing technology to help their customers solve the challenges they face in their communications.

Of course, the profits are also considerable. New service providers appear every week, and companies that incorporate digital printing technology into their communications infrastructure are also increasing.


The opportunity for the development of prepress and printing institutions With the continuous maturation of digital printing technology and the growing market demand, many service providers have discovered that it is time to use this technology. Digital printing technology allows printing service companies and other organizations to divert from the preprinting phase (eg, from the start of creative design to the final output) to digital export business and profitable. At the same time, it also allows these institutions to expand their business model, including multiple services, and is therefore a way to provide solutions to communication problems (such as providing a range of services from design to completion), which enables traditional printing. Businesses are constantly evolving and have the potential to provide ancillary services. In addition, digital printing can provide companies with advanced technology tools, so that they can adopt advanced marketing strategies, consolidate their market share and gain competitive advantage.