Customized home into a trend 62.9% of consumers interested in customizing the whole house

“Simple, fast and efficient, the most important thing is to meet my individual needs, how can I not choose the whole house customization?” said Mr. Li, who is discussing the plan with the shopping guide. ”
In recent years, the performance of customized homes with an annual growth rate of more than 30% has broken the traditional furniture manufacturing industry's unchanging pattern and has swept the entire home market. According to the recent survey of consumer satisfaction by the Beijing Morning Post, 62.9% of consumers tend to customize the whole house, not only the customization of the whole house furniture, but also the customization of soft clothes such as sofas and beds. Experts believe that customized home has become a trend that will better meet the needs of consumers.
[Phenomenon] 62.9% of consumers tend to customize the whole house. With the 80s, they gradually become the main force in the home market. The consumption habits and ideas are completely different from their parents. The traditional home mode is difficult to meet their individual needs. "Private customization" has quietly become popular. Compared with traditional homes, custom furniture can be tailored to the individual's own preferences, the size of the space and the style of the home to meet individual needs and spatial requirements.
“Customized furniture is more time-saving and labor-saving. I usually go to work very busy. I don’t have time to pick one by one.” Miss Zhang, 26, said, “The house is not big. It’s easy to waste space when buying furniture. Please design the whole house to better plan the space."
Mr. Liu, who lives in Sifangping, also chose to customize the whole house during the renovation. "If you buy furniture yourself, Dongyitoutou West is a great bar, the style is not uniform, and finally it becomes a hodgepodge, or the whole house is more reliable."
According to the survey results, for customized products, 62.9% of consumers prefer home-wide customization; 25.3% of consumers choose full-house furniture customization; 11.8% of consumers choose single-item customization.
【Variety】
Multi-functional children's custom furniture is popular. Children's rooms used to be just the supporting role of the home. Buying a bed and brushing a paint, it is known as the "children's room". Now with the liberalization of the second-child policy and the increasing demand for improved home purchases in Changsha, the custom-made homes for children's rooms, which cover multiple functions of sitting, learning, storage and play, have also begun to flourish.
"There is another baby at home. As the child grows up, he needs his own space. So we plan to change the second bedroom into a children's room." Ms. Chen, who is already the mother of two children, believes that it will be renovated in a limited space. Custom home is the best choice for children to play and learn in a multi-functional space, and children can feel more about their parents' care.
On September 26, the reporter visited a number of stores and found that many children's furniture brands have launched a "home one-stop customized program." "Desks, bookcases, beds, chairs, etc., we can according to the design style you want, 100% reduction renderings, size, style will be tailor-made for you." Sales of a home store in Lushan South Road, Miss Zhou said Different materials and different price points are different. They can produce more creative products that parents and children love according to the actual situation.
Experts analyze and customize to better meet individual needs. On July 7, the Hunan Provincial Economic and Information Technology Commission issued the "13th Five-Year Plan for Development of Light Industry in Hunan Province" clearly stated that it is expected that by 2020, the scale of Hunan furniture will be realized. The company's main business income is 50 billion yuan. As a new trend in the industry, the future custom furniture market has great business opportunities.
Why do custom furniture fly into thousands of households? Yao Baolin, president of the Hunan Interior Decoration Association, believes that custom furniture meets the individual needs of consumers, and brings a comfortable living environment to consumers with exquisite technology and trendy design concepts.
Yao Baolin also suggested that consumers should be rational, customize furniture according to the actual situation of the house, do not customize furniture with inappropriate style and materials, and custom manufacturers should change the concept of whole house customization and take the nationalization route. "Customized furniture is different from other furniture. The requirements for designers, equipment, workshops, and workmanship are very high. It is difficult to have a market with bad reputation. Therefore, before entering the market, we must comprehensively consider our own operational strength."

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