Children's Commodity Packaging and Social Coordination

Nowadays, children's products are dazzling, but those who are happy behind are probably those businesses. In today’s fierce market competition, the children’s market is not only huge but also growing rapidly. The relevant data shows that annual sales of children's products are close to 300 billion US dollars in order to cut this cake. A large number of merchants are profit-seeking and eager to smoke.

There are a large number of "colored" foods on the market, condom-shaped ice cream, and male and female genital sugar pills. All kinds of things have met the children's door whose minds are not yet mature. Sales have gone up. Manufacturers have benefited, but their conscience has been lost, and society has lost its way. This is only one aspect. Regarding the waste of social resources caused by some weird packaging, we are also leaving aside, for the time being.

It is not about talking about the coordinated development of the society. The packaging design of children's goods can also be coordinated with the development of society.

In fact, a very simple one, selling products to children is a very important business. If you can make your brand recognized by children and parents purchase, you have a lifetime of customers. Children's influence on sales is not limited to the purchase of the product itself. Children also have a great influence on their parents' purchase decisions. A random survey showed that children’s influence on parents’ purchasing decisions was as high as 43%. Understanding children’s needs and understanding what kind of packaging encourages children to use these products often remains a challenge for modern packaging professionals. At the same time, the packaging must also be trusted by the mother to convince her that the product is safe, nutritious and absolutely non-violent. Smart product design can achieve these two goals at the same time.

Product packaging is the most important factor affecting modern young people's identity with the brand. Surveys show that most children recognize and distinguish brand marks before they can recognize their names. By carefully designing the packaging of children's products to adapt them to the needs of children, reflecting the characteristics of the times and fashion trends, there is a fashionable and avant-garde style that can resonate with young people, so that you can fully meet these challenges and be profitable. The market gains considerable profits.

Based on the habit of improvised purchasing by young people, your products should be given their favor. They should not only provide a good taste. Young people are willing to try each novelty product and are not willing to stick to the rules. They should also design the product packaging to have a strong target. Sex, aiming directly at the age group of purchasing your products, enables them to appreciate the fashion and quality from the packaging, making them loyal supporters of your brand. However, Xiao Bao must remind everyone to keep in mind that, after all, the child is the master and the flower of the future. Do not discontinue the great cause of the future for the benefit of the moment, as mentioned above.

Reprinted from: Packaging Expo