â— Design Overview:
This design provides new packaging series for dairy products such as milk, cheese, ice cream, yoghurt and candies. This product should emphasize the fresh and natural taste of the product, and it can easily be used as a unique group to attract customers in different categories of supermarkets. Since it is sold through specialty stores, it also requires packaging bags and refrigerated containers. This design was introduced in 1992. Market research shows that it has been widely recognized by the public.
The design mainly uses the black-and-white pattern of Jersey cows as the main color, green (symbolizing new, fresh and grassland) as the main auxiliary color, and other heavy colors representing different varieties of this series of products. Products placed on the shelves are labelled on the edges, while those removed from the freezer (such as ice cream) are marked with dark labels on the top.
â— Design analysis:
The black-and-white pattern of Jersey cows has recently been used on computer cartons by a successful mail-order company, the Gateway 2000 (the company's mail-order business started on a farm, which is a good indication of short-term packaging and long-term The difference between the packaging, once the computer is opened, the computer packaging box will be thrown away or shelved, while the dairy product packaging will always stay on the shelf or in the refrigerator until the play, with a white and green design computer packaging box Maybe full of fun, but there is no implication of deep meaning, and the use of rural areas (black, white, green) as the main color of dairy packaging has a different effect.
â— Type: Redesign of the original product â— Product: Dairy â— Materials: Printed cards and plastics â— Specifications: Size varies â— Time: 7 months â— Content elements: Bar code and company logo â— Market target: Adult â— Sales Ways: Internal Store Sales Keywords: Fresh, Farm, Direct â— Design intent: Products must produce an overall effect, even if they are placed in different locations in the store, or placed on home shelves, it is easy to identify come out.
â— Design key factors:
The new logo must be organically linked to different types of products, and can highlight its core symbol "farm fresh goods" in a wide range of store goods.
Design: Japan Tokyo Small Valley Co., Ltd. Client: Japan Tokyo Polaris Corporation
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This design provides new packaging series for dairy products such as milk, cheese, ice cream, yoghurt and candies. This product should emphasize the fresh and natural taste of the product, and it can easily be used as a unique group to attract customers in different categories of supermarkets. Since it is sold through specialty stores, it also requires packaging bags and refrigerated containers. This design was introduced in 1992. Market research shows that it has been widely recognized by the public.
The design mainly uses the black-and-white pattern of Jersey cows as the main color, green (symbolizing new, fresh and grassland) as the main auxiliary color, and other heavy colors representing different varieties of this series of products. Products placed on the shelves are labelled on the edges, while those removed from the freezer (such as ice cream) are marked with dark labels on the top.
â— Design analysis:
The black-and-white pattern of Jersey cows has recently been used on computer cartons by a successful mail-order company, the Gateway 2000 (the company's mail-order business started on a farm, which is a good indication of short-term packaging and long-term The difference between the packaging, once the computer is opened, the computer packaging box will be thrown away or shelved, while the dairy product packaging will always stay on the shelf or in the refrigerator until the play, with a white and green design computer packaging box Maybe full of fun, but there is no implication of deep meaning, and the use of rural areas (black, white, green) as the main color of dairy packaging has a different effect.
â— Type: Redesign of the original product â— Product: Dairy â— Materials: Printed cards and plastics â— Specifications: Size varies â— Time: 7 months â— Content elements: Bar code and company logo â— Market target: Adult â— Sales Ways: Internal Store Sales Keywords: Fresh, Farm, Direct â— Design intent: Products must produce an overall effect, even if they are placed in different locations in the store, or placed on home shelves, it is easy to identify come out.
â— Design key factors:
The new logo must be organically linked to different types of products, and can highlight its core symbol "farm fresh goods" in a wide range of store goods.
Design: Japan Tokyo Small Valley Co., Ltd. Client: Japan Tokyo Polaris Corporation
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