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Automobile manufacturing has always been a master of the manufacturing industry, and has always maintained self-innovation. However, the development of automobile innovation today will have an inevitable connection with IT. When the car meets IT, what changes will it bring? Perhaps it will disrupt the industry chain of.
Cars are vehicles, I believe no one will question this judgment in the past, but when IT and mobile Internet develop to this day and will have a profound impact on the automobile industry, perhaps cars are no longer just vehicles, but computing Terminal with communication capabilities.
Why must the auto industry meet IT? Look at the science fiction movie: the protagonist inside will always have a unique car, and the function of this car has long exceeded the scope of a car, but it is the largest intelligent terminal. , A semi-robot with artificial intelligence that can communicate, or a multimedia peripheral with a human body.
The portrayal of science fiction movies reflects how much human desire and imagination for cars has long surpassed the category of "transportation". If car manufacturers don't care how to make cars more intelligent, then the opportunity may only be left to Google and Apple. , Or even Facebook.
In fact, they are already about to move: Google started to develop driverless cars in early 2010. At that time, everyone felt that this was just a gimmick, but by March 2012, this car actually got a license and was allowed to go on the road. The test drove 160,000 kilometers. Although the incident happened in Nevada in the United States, it should be noted by global automakers that although the engine is also very important, consumers' attention will no longer be attracted to the engine.
Coincidentally, in February this year, the well-known American scientific and technological journal "wired" also put the driverless smart car on the cover. It ’s just that this time there is a figure of an automobile manufacturer, maybe it is smelling the threat from the IT company. German Volkswagen and Stanford University (note that this is a university located in Silicon Valley and has a deep relationship with modern IT technology) developed this The model is called "Junior" driverless car.
This is a thing enough to touch the nerves of everyone in the industry chain.
First, the chip makers and operating system vendors represented by the old partners wintel (Microsoft and Intel). Today, as PC shipments continue to shrink, they can finally install their products in cars; followed by IT solutions such as IBM Suppliers will also spare no effort to create exclusive solutions for car manufacturers; and the layer closest to consumers is nothing more than Google, which is extremely active in driverless cars. As an application provider, their ultimate goal is not just to allow consumers to PCs and other computing terminals rely on their services, and this dependence also extends to cars. Of course, if you are willing to think further, Facebook will definitely not let this opportunity go in today's socially pervasive.
Driverless is not far away
If you have watched movies and TV works on aviation, you should be familiar with "autopilot". It seems that unmanned technology is the first step on the plane, but in fact the autopilot mentioned here still needs people, but it is only autopilot operation. Aircraft, while the pilot operates the autopilot.
Back to the car, the "auto cruise" function has also appeared on high-end cars, allowing the driver to control the car at a fixed preselected speed without operating the accelerator pedal. When the car is driving on the highway for a long time, the system can automatically increase or decrease the opening of the engine throttle according to the change of road running resistance as soon as the cruise control switch is turned on, so that the driving speed of the car is kept constant, which brings a lot of driving Great convenience, but also can get better fuel economy.
In fact, similar to the above example, the technology of driverless cars is not far away. The principle is to install sensors on each part of the car and realize automatic control through an automatic control device. The basis of all this is that the car has data calculation and communication functions. You can use the idea of ​​Google's driverless car to further understand this One point: For Google, road and traffic information are data. All it has to do is to collect all data related to car driving including these data into its database. It does not need to ask the car how to drive automatically. After the huge data collection work is completed, the algorithm is used to calculate the rules to control the car driving. Therefore, it is not that the car has learned to drive itself, but that these rules of Google control all automatic devices so that the car can realize automatic driving.
It is the idea of ​​IT companies to design a computer that can run, and slightly different from Google, car manufacturers have always expected to continue the idea of ​​"automatic cruise", that is, let the car operate like a computer. By realizing automatic parking, automatic shifting and other methods to liberate drivers, these need to rely on IT technology to solve.
Regardless of Google or Volkswagen, they are on a path, IT and cars will certainly be connected.
Why do you need a driverless car
Just looking at the mobile phone or dozing off, I ended up rear-end. When I reached the fork, I didn't know how to go, because the police violated the traffic rules and was stopped by the police ...
These driving experiences are always embarrassing. Not only that, but studies have shown that 93% of car accidents are caused by human error. Therefore, by developing smarter cars, not only can the above unpleasantness be avoided, it is also possible to save the driver's life.
In fact, the original intention of Google and Volkswagen to design self-driving cars is not really to stop people from sitting in the car, but to liberate people from driving. The specific implementation method is to enable the car to sense the surrounding environment and drive automatically, but the destination is still set by a person, but no mechanical operation is necessary. Although cameras and sensors are the main technologies used in driverless cars and smart cars, a more forward-looking telemetry technology called LIDAR is being applied to Google's driverless cars.
Google's driverless car uses the Toyota Prius as a prototype, equipped with a LiDAR sensor produced by Velodyne LIDAR, and uses 64 laser heads that rotate 900 cycles per minute to form a 360-degree angle of view around the car. In addition, there are three radar sensors in front of the car, and a high-resolution camera on the rear and front windshield, respectively, to instantly reflect the situation around the car. Google said that this system can generate a comprehensive image of objects and areas around the car, analyze it and predict its future movement, and conduct 20 analyses per second.
If these technical terms are too obscure, a series of metaphors can give you a clearer understanding of how smart cars work: these cameras are like putting eyes on the car, and the sensors are more sensitive than human touch. Inductive organs, connecting the sensors together to form the Internet of Things in the car are the blood vessels and nervous system of the car, and also need to be connected to the "brain" that is the computing device, and at the same time exchange data through the network and the huge database behind, which is equivalent to The process of a rookie driver asking for advice from a veteran, in short, through the use of IT technology, the car has long become a human-like semi-robot.
Automakers reduced to work for IT companies?
Earlier it was proposed that in the future automakers will work for IT giants such as Intel, Microsoft and IBM. In fact, they are worried that Apple's disruption of the industry chain in the mobile phone manufacturing industry once again occurred in the automotive industry. Due to the emergence of Apple iPhone, the core value of the mobile phone industry is no longer mobile phone manufacturing, but hardware-based applications. To achieve these applications, you need to rely on Apple's platform and hardware.
Can it withstand the impact and changes brought about by IT intervention? This is the concern of automakers. However, in fact, regardless of whether car manufacturers are worried, IT manufacturers have begun to target this market. In addition to Google, several other IT giants are not idle.
In 2010, Intel's IDF (Information Technology Summit) proposed that the future will focus on the development of embedded fields, and automotive infotainment systems are a very important part of it. By embedding a chip in the car to make it have computing functions, and using the development platform to enrich the various applications suitable for cars on the platform, the purpose is to achieve "one core per car" and make the car a terminal that truly realizes computing functions.
IBM is no longer limited to helping auto manufacturers improve management and production efficiency through IT technology, but extends their tentacles directly to their products-cars. According to IBM, there are already similar applications in the United States: analyze the driving behavior of the driver to determine the amount of your car insurance, realize long-term tracking through the electronic components in the car, and then use the collected information to analyze the driving behavior and judge You may have an accident percentage, how high the probability is, in this way to determine the amount of auto insurance. Mao Weidong, general manager of the automotive steel and electronics industry of the Industrial Division of IBM Greater China, said: "This is only part of the Internet of Vehicles. We see that the Internet of Vehicles emphasizes the sharing and timely information, which may bring great benefits to the entire IT industry. change."
Of course, this will also bring huge changes to the automotive industry: the traditional way is to make money by selling cars, but as the amount of information gradually increases, there will be huge new demands for car owners when they are on the road: they must dial the phone and watch Weibo while driving , But it's not safe? It would be nice if I had Siri (Apple's voice control function) in my car! Someone would think that, and this is where the opportunity for future change lies. Taking it a step further, when SNS sweeps through everything, how can such a concomitant application scenario of the car be missed, not to mention that GPS has almost become the standard vehicle. The natural carrier is the best carrier for LBS (location-based service) applications.
Therefore, in this new industry chain, players are no longer the only car manufacturers, IT manufacturers, network and communication operators, content and service providers all hope to obtain commercial value from it. Therefore, this market will change from a pure product sales market to a service-oriented market, and whoever can provide better services will have a stronger say in the industry chain. This is exactly the same as the idea of ​​a smart phone. Consumers no longer think about who provided the network and who produced the product, but care about who provided the service.
From this point of view, it is not entirely unfounded for car manufacturers to be reduced to working for IT companies, otherwise the public will not be so active in cooperation with Stanford University to come up with their own driverless cars. Perhaps one thing they have noticed is that all human imagination about the car has long been far from the attributes of the vehicle itself. Perhaps the best engine engineer can never create a future car that will satisfy people. Imagine Powerful blanks are likely to belong to IT manufacturers, and Google, Apple, and even Facebook come to mind again.
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