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Fan Yi, Chairman of Ai Ruisi
Reporter: Fan Dong, hello, first make a simple self-introduction, and introduce the brand of Ayres.
Fan Wei: Hello everyone, I am Fan Wei from Iris Furniture Co., Ltd. Everyone knows that Ai Ruisi is an old brand of our Beijing furniture and one of our Beijing-based leading brands. Ai Ruisi is a special day this year. Today is our 17th anniversary celebration day. There will be a lot of activities this year to give back to our customers in Beijing.
Reporter: What specific activities are there, can you tell us about it?
Fan Wei: I am not very clear about the specific activities. I can look at the introduction of the store. But in the past 17 years, we must first thank our consumers in Beijing. Because you have always loved and supported Ai Ruisi, you have today's love Iris, so that we can grow and let us grow.
Reporter: Just now we have seen many old customers, then we love Iris's development for more than ten years. It should be said that these old customers are inseparable. You think that we have attracted so many customers for so many years, the most important What is the factor?
Fan Wei: Because Ai Ruisi has always been the brand first, quality first, design first, we have always done our job well. For many years, Ayres has seen a small brand that is not particularly well-known. At the beginning, basically all the home stores in Beijing have the brand of Ai Ruisi, but for so many years we have been paying close attention to the needs of consumers, paying attention to the changes in the market, and the essence of our service to customer first. Our old customers are especially special, many of them are old friends with new friends to buy our products, first of all I think we can do the best.
Reporter: We can attract so many old customers, and old customers bring a lot of new customers. We affirm that our products are unique. I also see that our products are very fashionable. What is the brand planning of our products?
Fan Wei: Everyone is talking about the market this year is not very good, but Ai Ruisi has done a particularly important job this year, that is, Ai Ruisi is doing the whole brand planning. Ai Ruisi started from a brand, that is, Cloth sofa, there are now four shops in the east, fabric sofas, leather sofas, leather beds, fabric beds, and a high-end luxury furniture brand Field also appeared here. Therefore, Ayres is an original design from Italy. This is our philosophy. We have been combining with Italian designers and strong designers.
Reporter: I also know that you participated in this year's Milan Furniture Design Exhibition. Looking at foreign furniture design, what do you think is the gap with China's design, or is there any place that Ai Ruisi can learn from abroad?
Fan Wei: Ai Ruisi has always been our way of fashion, European fashion is in China, which is what we have been advocating. Milan is a furniture design capital, fashion capital, we will go to see this every year. The exhibition, now as a brand, does not mean to focus on one point, because a brand is our whole, product design, product quality, and your brand positioning, the expressiveness of your products, the performance of the environment. Both are included. Therefore, we still have to look at the stage of the brand of Ai Ruisi. We use what kind of overall image to let consumers accept, and there is another one. I think it is more focused on the current lifestyle.
Moderator: We should say that the market is relatively cold this year. How has the performance of Ai Ruisi in the market this year, has it achieved the effect you expected?
Fan Wei: This year everyone is talking about the market is very difficult to do, but Ai Ruisi has been actively responding to this market. We have already done several activities since the beginning of this year, and each event is very good, I think it is A change in thought cannot be done in the original way, thinking about things.
Reporter: What is our general development plan for this year? It has been half a year since this year. So, are there any actions in brand development?
Fan Wei: Ai Ruisi launched an Amarti bed this year. This year, it plans to open 100 stores. At this year's show, we have signed the agency rights of 70 to 80 stores, and now we are opening stores. Ai Ruisi's fabric sofas and fabric soft beds because our storefronts are basically covered by first- and second-tier cities, and now we have made some minor adjustments, some agents have weaker management capabilities, or we have requirements for some agents. They do not meet our requirements, we may be able to eliminate them, we will find some more powerful, creative agents, or their ideas can not keep up, we are looking for some agents with ideas Do some partial updates and adjustments to get the team of our entire agent.
Reporter: Are there any more stringent requirements for a screening and selection of agents this year?
Fan Wei: Yes, I don't think I'm eager to open a store. We have to look at his business philosophy, the brand's philosophy, and the ability to operate the market. Then there are the requirements of our store. If these are all aspects, Right, we only opened the store, we don't necessarily have to open a store, two stores, and it is also a hurt to the brand of Ai Ruisi, we still want to open a store into a family.
Reporter: Our brand is mainly aimed at relatively high-end consumer groups. This year, other brands may enter the market of affordable housing. What actions do we have in this market?
Fan Wei: Yes, because the Iris brand now has several series, fabric sofas, fabric soft bed series, leather sofa series and leather bed series, leather bed series, the queen's bedroom positioning is high-end, we leather The sofa slogan is also a model for successful people, so we have launched a series of related products for fabric sofas and fabric beds. We have done a lot of work for the security room. For the design of the affordable housing, product development, and price positioning, we have come up with Some profits have been accepted by the people of Beijing. The last time the Red Star Macalline was pushing the whole house, we docked with him. We are one of the manufacturers, and we also attach great importance to this.
Reporter: According to our situation, what do you think will affect the marketing of the housing market? Or how much impact on sales?
Fan Wei: I think it is another market. We divide the market and respond. First of all, we must support the government's work. This is the social responsibility of the company. After the second housing is launched, we will protect it. The profit point of the house is a reasonable adjustment. It may be pushed by the meager profit. One is to ensure that the customers of the affordable room buy affordable furniture. There are some normal consumption products in all the stores. This is the case. Customers who have accumulated over the years to buy. In addition, before we also cooperated with Red Star Macalline, plus several other big brands, together we set up a special housing service alliance for the protection of homes, which is specifically for the protection of housing consumers.
Reporter: Today is our 17th anniversary celebration. At the end of the interview, please tell us about your expectations for this year!
Fan Wei: I still want to thank us all the staff of Iris for so many years of hard work in Iris, thank them, thank the consumers in Beijing, your support and love, let Ai Rui With the results of today, I would like to thank the media. You have given us a lot of support and passed our brand to consumers very well, so we will work better and work harder to make us love Iris. Brands do better, make better products, and make consumers like and satisfied.
Reporter: Thank you Fan Dong.
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