3D printing makes cosmetic packaging a beautiful "endorsement"

In recent years, 3D printing has set off a wave of technological innovations around the world, especially the impact on the mold industry. On the 5th CPRJ Plastic Packaging Technology Forum and Exhibition to be held on August 3-4, Shenzhen Dijia Machinery Co., Ltd. will showcase its 3D printing and advanced injection molding technology solutions to help enterprises and makers achieve Rapid and low-cost product development and manufacturing.

What is the charm of 3D printing for the packaging industry? Let's take a quick look.

3D printing attracts the creative vision of the design team

“ObjetEden 3D printers allow us to shorten the development cycle of packaging containers through rapid and streamlined model making, optimizing the drafting of packaging containers, internal evaluation, etc. At the same time, 3D printing promotes bold innovations and new patents for young designers. The development and application also played an important role.” Tang Luji, director of modeling and design of Shanghai Jahwa Packaging Design Center.

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The process of implementing new products.

PolyJet® printing technology meets the needs of cosmetic packaging containers for model transparency and grip, assembly and other functional evaluations, and the ObjectEden3D printer is suitable for office environments.

Packaging design is the "narrator" of the brand concept, the embodiment of the essence of the product, and the first weapon to impress consumers. For the cosmetics industry with the ultimate goal of “beauty”, packaging containers are more beautiful carriers. A beautiful and unique packaging container can bring consumers a first impression, experience and sense of beauty and pleasure. Cosmetic packaging has thus become an important area for cosmetic manufacturers to compete for competitiveness.

As the first listed company in the domestic cosmetics industry, Shanghai Jahwa United Co., Ltd. (referred to as Shanghai Jahwa) has always been committed to leading the Chinese cosmetics industry with innovation and becoming an internationally competitive Chinese fashion product creator. Shanghai Jahwa has a national-level industrial design center. The number of R&D achievements and patent applications is at the leading level of domestic enterprises. As consumers pursue their beauty and innovation, the design center of the research center recognizes that packaging design has become more important. In the past, it was even more important to constantly explore new packaging development tools and methods to meet the needs of the market and the team.

Due to the short cycle of fast-moving consumer goods replacement, this industry characteristic determines that the design team must accelerate packaging development, which puts higher demands on the rapid verification of packaging design in the early stage of development; at the same time, the design team feels the virtual three-dimensional effect of the computer. The diagram and the traditional method of making the model are far from satisfying the internal evaluation of the texture and volume of the packaging container. It is necessary to verify the physical model to obtain the best design.

3D printing just captures the innovative vision of the design team. In 2012, Shanghai Jahwa purchased a Stratasys ObjetEden350V3D printer, which significantly simplified and accelerated the rapid verification process of packaging container design, while fully releasing the creativity of the design team, enabling the company's cosmetics to be consumed with beautiful and unique packaging containers. The "eyes in front of the eyes" greatly stimulated consumption.

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