125th anniversary special packaging for brewery

In its first year of establishment, West End Brewing had only 12 employees and produced 4,000 barrels of beer a year. During the period, a ban imposed a development bottleneck on the company. At this time, the West End Brewing continued to grow and has 400 employees. Later, in order to maintain the business, the company began producing a cool drink under the Utica Club. As of today, Matt Brewing is still producing the beverage, but it has not changed its development path with beer as the main product.

From 1951 to 1980, FX Matt's son succeeded the president of West End Brewery. He introduced modern equipment for the brewery, which enabled the factory's efficiency to be significantly improved, and thus became a well-known rudder at the company's development history. Five years after the introduction of the new equipment, the beer produced by the factory's production line was more mellow, more authentic and more competitive, and the company's performance was able to grow. Immediately afterwards, the West End Brewery established partnerships with many famous companies on the East Coast, such as New Amsterdam Amber Beer, Pete's Wicked, Brooklyn Lager, Newman's Albany Amber and Dock Street Amber.

With the development of the company, Nick and Fred will focus on the publicity of the Saranac brand and strengthen branding by producing more distinctive beer. This move has laid a brewer's leading position in the field of craft beer. Today, the brewery produces 350,000 barrels of beer a year, equivalent to 5 million boxes, and has more than 125 employees.

"This special package was designed to celebrate the company's 125th birthday," said Nick Matt, chairman of FX Matt (Saranac) Brewing. “Our 16-oz cans were purchased from Ball Corp and filled with Legacy IPA beer, which was based on the legacy of my grandfather's traditional formula kept in 1914. The new package contains 12 bottles of beer. Ardagh Group supplies.In order to better reflect our gratitude to the consumers who have supported us for so many years, we included three different kinds of beer as special gifts in this package. It's like we're celebrating our 125th anniversary with our toast."

The design of the box is suitable for Accurate Box's cooperation and the design ideas follow the routine. The company is also a family-owned company headquartered in New Jersey and is a provider of solutions for the packaging and printing of innovative corrugated cartons and innovative packaging designs. Accurate Box has been a carton supplier to the beer industry since 1991 and has the experience and strength to be the best partner for FX Matt Brewing.

In order to better protect the contents, FX Matt Brewing added inserts inside the package to hold beer cans and reduce the impact of external forces such as vibration. In addition, the insert contains specific information on an additional pint of beer and proposes an innovative HIP filling process for lighter beer. The HIP filling process maximizes the disposable filling volume of beer, making the final beer taste most original.

“Overall, this package is unique on some levels. First, a pint of beer was added to the package, but the total selling price did not increase as a result. This is definitely affordable for consumers.” Packing, Nick said. “For manufacturers of alcoholic beverages, packaging is very important. There are 13 bottles of beer in the package, and the beer bottle capacity is also different. To sell, it’s necessary to pass the approval of the state where the point of sale is located. To be honest, This kind of packaging has more beer bottles of different capacities than conventional beer packaging. It is still difficult to obtain approval.”
Customers familiar with Saranac should know that they use a secondary packaging line. When you see that the normal packaging protrudes a little more, you will understand that this is a special packaging for FX MattBrewing's 125th anniversary. This package is absolutely a good helper for company brand promotion.

"We encountered many ups and downs during the period, and we didn't even know when we could get more recognition," Nick said. "Fortunately, consumers have given great support for new things, which helps the company thrive."