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Wang Wei, General Manager of Wrigley Tiles Division
On March 5th, Wrigley Group and Huaguan Building Materials jointly held the “On the Road to Feng Shui†home decoration designer event in Changsha Fengfan Square. Famous designers from Changsha, Zhuzhou and Xiangtan participated in the event. As the back garden of the economic development of the Pearl River Delta, the booming development of real estate has stimulated the fiery heat of home improvement channels. Wrigley Group and Huaguan Building Materials selected Changsha as the first stop of the New Year's Wrigley Designer channel activities, aiming to develop products more suitable for the Xiangjiang area in combination with local humanities and cultural home improvement needs. Wang Wei , general manager of Wrigley Brick Division , introduced how the professional production standards of Wrigley tiles meet the consumer's ultimate pursuit of living space, and the cooperation with Huaguan Building Materials in Changsha will reflect the independence of Wrigley tiles .
Xianghe Furniture City official website recommended search reading: ceramic home decoration home decoration
Complex products to meet differentiated needs
There are many tiles that are promoted based on the characteristics of the consumer's region. The climate in Changsha, Zhuzhou and Xiangtan is relatively humid all year round. So, how does the Wrigley designer meet the needs of local characteristics when designing and installing the team?
Wang Wei: China has a vast territory. In Changsha, a river basin along the Yangtze River, this natural condition includes a large temperature difference and spring plum rain. In fact, as a ceramic product, it is fired at a high temperature of more than 1200 degrees. Whether it is a sanitary product or a ceramic tile product, they all have very good stability and its physical and chemical properties. As our product, the whole production process is to do a lot of experiments (you have the opportunity to go to our factory), we have a complete laboratory, very complete experimental equipment, to meet our anti-slip products, Accurate experiments are performed on this series of functions such as wear resistance, frost resistance, quenching and hot. That is to say, as a building material tile product, not only is everyone's demand for beauty and decoration, but more importantly, it provides us with its functionality.
We believe that the quality of the product itself must always be in the first place, which is also the core competitiveness of the product. While satisfying everyone's decorative needs for products, we are more satisfied with the demand for their intrinsic quality. This is also consistent with the brand direction and height of our Wrigley.
The professionalism of Wrigley tiles highlights human values
Wrigley separates the tiles from the bathroom. What plans will the Wrigley tiles be promoted in 2012?
Wang Wei: Wrigley tiles and Wrigley sanitary ware are all members of the Wrigley family, but with their own professionalism, Wrigley's bathroom and tile are operated independently and separately to highlight our professionalism, because Wrigley is a very strong brand in the bathroom industry. As a leading brand, as Wrigley tiles, we believe that Wrigley tiles should be an independent and professional individual in 2012, presented to consumers and presented to the market. Huaguan Building Materials Chain is our important strategic partner. We will work together to bring more professional value and quality to the end consumers, and together with Wrigley bathroom products to create a comfortable space and human space products.
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